
troy Muir
I help CEOs, founders, and executive teams to create world class brand experiences and drive growth in customers... | Movember, level 4/21-31 Goodwood St, Australia
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troy Muir’s Emails tr****@mo****.com
troy Muir’s Phone Numbers No phone number available.
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troy Muir’s Location Movember, level 4/21-31 Goodwood St, Australia
troy Muir’s Expertise I help CEOs, founders, and executive teams to create world class brand experiences and drive growth in customers and revenue. I do this through clear strategic vision, cutting edge technical craft and bold leadership. I also share my knowledge and level-up marketers across the world with a weekly newsletter: The Ladder 🪜. My Skills: -> Marketing and Growth Strategy -> User experience and Human Centered design -> Building out and leading large and enterprise scale marketing and digital teams. -> Full stack marketing automation strategy and operational enablement. -> Digital Strategy and enablement. -> Digital and programmatic media strategy and technology. -> Pretty handy with copywriting and an eye for creative design. My Results: -> Planned and executed major public health campaigns including driving millions of sign-ups, measurably improving millions of Australian heart-health awareness and resulting in public policy changes that will save thousands of lives every year and billions in economic costs. -> Designed, implemented and lead the team responsible for 1:1 capability at flybuys - Australia's largest loyalty program with more than 7M members. Overseeing record growth. -> Over 10 Billions emails sent, with consistently high engagement and deliverability - driving 100's of Millions in incremental revenue. -> Launched and grown global and national brands social media presences, to millions of followers. -> Built and scaled mobile apps driving 10's of Millions in revenue, inside 9 month time frames within tight budgets. -> Replatformed and relaunched major brands marquee website, with thousands of pages, servicing millions of visits. Improving organic search traffic and completed within 18 months and under budget. -> Lead teams who've successfully implemented CRM's, Marketing Automation Platforms and countless new Marketing Technology.
troy Muir’s Current Industry Movember
troy
Muir’s Prior Industry
Telstra
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Ge Money
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Coles
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Wearedigital
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National Heart Foundation
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Movember
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Work Experience

Movember
Global Director - Digital Experience & Channels
Thu Jul 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
National Heart Foundation
Director - Digital & Direct Channels
Mon Oct 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jul 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Coles
Digital Operations Manager - flybuys
Fri Aug 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Oct 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Coles
Data Marketing Manager - flybuys
Tue May 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Aug 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Wearedigital
Head of Insights and CRM
Sun Jan 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Apr 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Coles
Senior Marketing Analyst - Flybuys
Sun Apr 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Ge Money
Management Info Developer
Sun Oct 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Apr 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Telstra
Data Analyst & Applications Developer
Mon Oct 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Oct 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)