
Adam Glickman
Growth, strategy, and branding leader, with extensive fractional experience. Champion of complex hospitality, wellness, and consumer product development... | Atlanta, Georgia, United States
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Adam Glickman’s Emails ag****@so****.com
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Adam Glickman’s Location Atlanta, Georgia, United States
Adam Glickman’s Expertise Growth, strategy, and branding leader, with extensive fractional experience. Champion of complex hospitality, wellness, and consumer product development projects. Trusted partner to entrepreneurs developing business and financial plans for launch and expansion. Hotel industry guru, owners rep, lifestyle brand leader, and hospitality executive with a passion for the travel, hotel, food & beverage, and wellness space. 20+ years industry experience in business strategy leadership, operations, brand management, service training, franchise development, marketing, and distribution channels. Business champion responsible for development and launch of IHG’s award-winning wellness lifestyle brand, EVEN Hotels. Focus areas included developing the brand’s architecture and DNA, brand standards, service culture, distinctive integrated marketing programs, and rich brand partnerships. Regular speaker and author on the importance and financial benefits of embracing wellness in business and commercial developments. Advisor to multiple wellness and travel brands and Vice Chair of the Global Wellness Institute’s Wellness Tourism Initiative. Additional focus areas include design of lifestyle projects, developing highly differentiated brand experiences, and the role personalized service cultures play in making customers fall in love with brands. Specialties: Fractional strategy and brand leadership – Entrepreneurship and startup company advisor/strategist -- Hotel concept design – Wellness strategic planning – Wellness and fitness programming – Service and training – Guest journey/digital user experience mapping – Customer insight analysis – Brand Standards – Project feasibility and brand recommendations – Franchise Disclosure Documents (FDD) – Digital marketing promotions – Recruiting, growing, coaching, and developing team members
Adam Glickman’s Current Industry Sonesta Hotels
Adam
Glickman’s Prior Industry
The Waldorfastoria Hotel Hilton Hotels
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Intercontinental Hotels
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Tententen
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Parallax
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Global Wellness Institute
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Vacayou Wellness And Active Travel
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The Now
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Three Sages
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Hotel Effectiveness
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Transcend Cruises
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Actabl
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Sonesta Hotels
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Work Experience

Sonesta Hotels
Vice President, Guest Experience & Brand
Wed Nov 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Actabl
Vice President, Brand Strategy
Fri Jul 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Nov 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Transcend Cruises
Co-Founder
Fri Apr 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Hotel Effectiveness
Vice President, Marketing
Mon Feb 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Nov 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Three Sages
Member Of The Board Of Advisors
Fri May 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
The Now
Franchise Owner
Wed Apr 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Vacayou Wellness And Active Travel
Member Of The Board Of Advisors
Fri Nov 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Global Wellness Institute
Vice Chair, Wellness Tourism Initiative
Sun Jul 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jun 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Tententen
Senior Growth Strategy and Branding Consultant | Fractional Chief Strategy and Brand Officer
Sun Jan 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Feb 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Parallax
Principal
Sun Jan 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Feb 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Intercontinental Hotels
Head of EVEN Hotels
Sun Jan 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Intercontinental Hotels
Director, Global Brand Management - New Brands
Sat Jan 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Intercontinental Hotels
Director, Marketing & Partner Programs
Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Intercontinental Hotels
Director, Hotel Products & Services
Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
Intercontinental Hotels
Manager of Reservation Products
Thu Jan 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
The Waldorfastoria Hotel Hilton Hotels
Business Development Manager / Group Services Manager
Tue Jan 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time)