
Aditi Gupta
Executive Summary Driving data backed authentic conversations that define and humanize narratives for a better world. Corporate Communications expert... | New Delhi, New Delhi, India
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Aditi Gupta’s Emails ad****@zo****.com
Aditi Gupta’s Phone Numbers No phone number available.
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Aditi Gupta’s Location New Delhi, New Delhi, India
Aditi Gupta’s Expertise Executive Summary Driving data backed authentic conversations that define and humanize narratives for a better world. Corporate Communications expert with 10+ years of experience in creating integrated, multi-channel communication strategies to elevate brand awareness, increase engagement, drive experiences, protect company reputation, while delivering business purpose & objectives. Skilled in Integrated Brand Communication, Traditional & New Age PR, Content Planning, Media/Influencer/Analyst Relations and Building Corporate Thought Leadership & Brand Advocacy. What I bring to the table - Agile thinking – In my 10 years of experience, I managed communication for over 20 companies across highly diversified sectors such as Technology, Telecom, Automobile, Startups, BFSI, Travel, Media & Entertainment, FMCG, Food Retail, Luxury & Lifestyle. Having worked with such wide array of businesses I learnt very early on the relevance of adaptability and agility, further enabling me to maximize latent abilities. The diversified portfolio has helped me view problems from different lenses and un-complex issues & concepts through simple, easy to understand and effective communication/narratives. Reputation Management - Crisis Communication and Issues Management have been a core part of my accomplishments, protecting the organization’s reputation while addressing key issues. Managed multiple issues & crisis situations ranging from Layoffs/VRS, Product recall, Introduction of New Organizational Framework, Labor disputes, Office/manufacturing unit closure, Agitations and conflicts at the workplace. New Age PR and Communication Strategies – Conceptualizing and driving relevant communication strategies in a world dominated by cacophony of content. Effective and inspiring content development and distribution is what I do best. From traditional press releases to twitter releases, text based media narratives to video story telling on digital platforms, thought leadership/business articles to human impact stories, I am highly skilled in developing content that connects brands and audiences. I have worked with media across formats, languages and regions; analysts, digital content creators/influencers and shaped narratives while delivering brand purpose, values and vision
Aditi Gupta’s Current Industry Zoho
Aditi
Gupta’s Prior Industry
2020 Media
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Text100
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Sixdegreesbcw
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Honda Cars
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Ola Electric
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Zoho
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Work Experience

Zoho
India Lead - Enterprise Communications & Customer Advocacy
Tue Mar 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Ola Electric
Senior Manger - PR
Fri Oct 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Mar 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Honda Cars
Corporate Communication Manager
Tue Oct 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Oct 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Text100
Senior Consultant
Mon Dec 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Oct 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Sixdegreesbcw
Associate Manager
Sat Feb 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Nov 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Text100
Senior Account Executive
Thu Apr 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Sep 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
2020 Media
Intern
Fri May 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jul 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)