
Alison Keefe
A consumer marketing and market research specialist with over 25 years experience. Began her career in retail management,... | Calais, Calais, France
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Alison Keefe’s Emails a.****@co****.com
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Alison Keefe’s Location Calais, Calais, France
Alison Keefe’s Expertise A consumer marketing and market research specialist with over 25 years experience. Began her career in retail management, then holiday marketing and went on to work in the marketing department at HJ Heinz on several iconic brands before taking up the challenge of the marketing of the Channel Tunnel to the Brits during the exciting opening period. Then worked for 14 years for Consumer Knowledge Centre, based in London, managing several pan-European/global projects in areas such as brand positioning, ad testing, innovation, consumer 'deep-dives' and specialising in the food category working with child/teen consumers. Fascinated by what really makes consumers tick and how to turn a wealth of qualitative information into actionable insights. Now working freelance and available to help you with marketing and market research projects across Europe.
Alison Keefe’s Current Industry Blue Farm Associates
Alison
Keefe’s Prior Industry
Eurotunnel
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Consumer Knowledge Centre
|
Blue Farm Associates
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Work Experience

Blue Farm Associates
Market Research Consultant
Thu May 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Consumer Knowledge Centre
Director Of Research
Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu May 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Eurotunnel
Marketing Manager
Tue Jan 01 1991 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 1997 00:00:00 GMT+0000 (Coordinated Universal Time)