
Alita Friedman
Entrepreneur, and C-Level executive, globally respected branding expert, and Adjunct, Alita Friedman builds and extends brands... | New York City Metropolitan Area, New York City Metropolitan Area, United States
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Alita Friedman’s Emails al****@ug****.com
Alita Friedman’s Phone Numbers 1908620****
Social Media
Alita Friedman’s Location New York City Metropolitan Area, New York City Metropolitan Area, United States
Alita Friedman’s Expertise Entrepreneur, and C-Level executive, globally respected branding expert, and Adjunct, Alita Friedman builds and extends brands into hundred-million dollar, household-name properties. Alita has executed successful licensing and partnership programs for marquee character brands, sports organizations, retailers, and corporate brands. Known for the strength of her creative vision and comprehensive business plans, Alita is also a veteran spokeswoman with numerous media appearances over who develops and executes high-visibility and high-engagement campaigns across traditional and new media channels for her domestic and international clients. As Adjunct Professor, Alita leads the Lehigh Silicon Valley Program immersion program & MBA Venture Series Entrepreneurship courses at Lehigh University. In 2015 she received the Farrington Award for her contributions to the advancement of entrepreneurship from Lehigh University and the Baker Institute for Entrepreneurship, Creativity & Innovation. Alita is the Treasurer and Executive Board member of Women In Toys, Licensing & Entertainment where she was honored with their Wonder Woman of Toys Award for Branding. She is a passionate philanthropist who has brought her energy and expertise to charitable organizations. For over a decade she has organized fundraising events and activities for Candlelighters NYC, a non-profit organization which helps children in cancer treatment. A native Philadelphian who earned a B.S. in Business and Economics [Accounting] from Lehigh University ‘87, Alita began her career as CPA and auditor with the former Arthur Andersen.
Alita Friedman’s Current Industry Power Pickleball League
Alita
Friedman’s Prior Industry
Arthur Andersen
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Uglydoll
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Baker Institute For Entrepreneurship Creativity And Innovation Lehigh University
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Alitas Brand Bar
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Power Pickleball League
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Work Experience

Power Pickleball League
LEAGUE ADVISOR
Fri Jan 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Alitas Brand Bar
CEO
Sat Mar 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Baker Institute For Entrepreneurship Creativity And Innovation Lehigh University
Adjunct Professor & Alumni Advisory Council Chair & Entrepreneur in Residence
Sun Dec 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Uglydoll
Chief Brand Officer
Sat Mar 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Arthur Andersen
Manager- Assurance, Business Systems Consulting Practices
Thu Jan 01 1987 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 1997 00:00:00 GMT+0000 (Coordinated Universal Time)