
Anand Karir
WRITER/CREATIVE DIRECTOR/FILM DIRECTOR – MEMBER OF ‘GRAND JURY – FILM CRAFT, THE NEW YORK FESTIVAL ADVERTISING, 2019 – ON GOA-FEST... | India
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Anand Karir’s Location India
Anand Karir’s Expertise WRITER/CREATIVE DIRECTOR/FILM DIRECTOR – MEMBER OF ‘GRAND JURY – FILM CRAFT, THE NEW YORK FESTIVAL ADVERTISING, 2019 – ON GOA-FEST JURY PANEL (ABBY AWARDS – 2010, 2012, 2013, 2014, 2015) – THE NEW YORK FESTIVAL ADVERTISING AWARDS 2019 – FILM CRAFT: BEST DIRECTOR (FINALIST) – IN 2022, ANAND HAS ENTERED THE LONG-FORMAT FILM MAKING WITH HIS MAIDEN FEATURE FILM AAPDI THAAPDI (MARATHI) Over his 25 years long advertising and film direction career, Anand Karir has worked with some of the biggest advertising agencies in India on some of the country's largest brands. First as a copywriter and creative director. Later on, as an ad film director. During this journey, he has also won several coveted national and international awards for his advertising writing as well as ad film direction. And very recently for his feature film direction too. Anand started his advertising journey in 1999 as a Jr. Copywriter with Quadrant Communications (a sister concern of Lintas) and went on to become the Gr. Creative Director of DDB Mudra West, also handling some brands of Delhi and Bangalore office. After spending 15 years in advertising jobs, working with top agencies and handling brands like MCDONALS, VOLKSWAGEN, TIMES OF INDIA, BIG BAZAAR, TATA MOTORS, POLICYBAZAAR, RELIANCE MOBILE, RELIANCE MUTUAL FUNDS, GULF OIL, NESTLE, ANCHOR ELECTRICALS, ANCHOR WHITE TOOTHPASTE, J HAMPSTEAD, FEM COSMETICS, HENKEL GROUP, ZEE, SINGAPORE TOURISM to name just a few, in 2014 Anand stepped out and decided to go independent. While he continued to follow his passion for writing and growing brands as a creative Mentor with Boing advertising, he started directing ad films too. With every subsequent commercial he directed, Anand honed his skill. His stellar experience helped him big, especially when it came to telling brand stories via films. He has directed films for some of India’s best brands like ICICI, Paisabazaar.com, Policybazaar.com, Rin, Pril, Red Label Tea, Maruti Suzuki, Benadryl, Nirma Advance, Finolex Fans…and not to forget, the famous ‘Mutual Fund Sahi Hai’ campaign for AMFI which took the mutual fund industry to newer heights because of its exemplary and direct story telling which appealed to the core consumer who was, up till now, ignorant about this financial tool. Today, as a director with Glass of Whisky Productions pvt Ltd and creative mentor with Boing advertising, Anand is utilizing his 25 years long advertising experience to bring to the table some cutting edge brand story-telling coupled brand building.
Anand Karir’s Current Industry A Glass Of Whisky Production
Anand
Karir’s Prior Industry
Quadrant Communication
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Deadline Advertising
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Art Advertising
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Draft Fcb Ulka
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Tribal Ddb
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Ddb Mudra
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Boing Agency
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A Glass Of Whisky Production
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Work Experience

A Glass Of Whisky Production
Founder - Director
Wed Feb 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Boing Agency
Creative Mentor
Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Ddb Mudra
Gr. Creative Director
Sun Apr 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jul 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Ddb Mudra
Creative Director
Sun Nov 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Mar 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Tribal Ddb
Creative Head / Acd
Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
Draft Fcb Ulka
Creative Supervisor - Copy
Sat Jan 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)
Art Advertising
Sr. Copywriter / Creative Supervisor - Copy
Tue Jan 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)
Deadline Advertising
Sr. Copywriter
Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time)
Quadrant Communication
Jr.Copywriter/ Sr.Copywriter
Fri Jan 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time)