
Anna Keller
I'm a thought leader and strategic marketer in the wellness, beauty, and tech spaces. I monitor trends, investigate... | Greater Boston, Greater Boston, United States
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Anna Keller’s Emails ak****@mi****.com
Anna Keller’s Phone Numbers No phone number available.
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Anna Keller’s Location Greater Boston, Greater Boston, United States
Anna Keller’s Expertise I'm a thought leader and strategic marketer in the wellness, beauty, and tech spaces. I monitor trends, investigate emerging technologies and help brands turn ideas and challenges into new product innovations, focusing on key opportunities within sustainability and the future of personal care. As a Principal Analyst at Mintel, I collaborate with a global team to bring our industry-shaping insights to many of the world's biggest CPG brands, sharing The Future of Facial Skincare and other high-profile reports with a wide audience. Before joining Mintel, I lead the Marketing Team at Twincraft Skincare, a contract manufacturer, as the Director of Trend and Marketing Strategy. I worked closely with our Sales and R&D departments, identifying key trends, developing marketing material, and leading the company's Product Innovation Team to roadmap our future projects, ideas, and areas of focus. As thought leaders in our industry, I worked to effectively communicate our goals and capabilities to existing and potential customers. My background is as a digital marketing professional, spending several years focused on the automotive industry in a variety of roles at Dealer.com. I started out as a copywriter creating top-notch SEO content, and moved into the role of Digital Campaign Coordinator where I helped develop clients' brands with compelling marketing messages, guided a team of graphic designers to craft monthly creative campaigns, and reported on analytics and trends. My final position there was as a Digital Advisor for strategic accounts, where I managed projects for group initiatives, communicated with corporate executives on store strategy and advertising, and filled in gaps for my team wherever they need a hand. I graduated from Carnegie Mellon University in Pittsburgh, PA with a degree in Ethics, History, and Public Policy, focusing on Technology & Policy. I believe in sustainability and conscious consumerism, and I'm passionate about cross-industry collaboration to help make better products and tools for today's user. My time at CMU was split between classes in the engineering program, art history, and environmental ethics, and I'm a firm believer that having a broad range of interests and skills is essential to driving success in work and in life.
Anna Keller’s Current Industry Mintel
Anna
Keller’s Prior Industry
Carnegie Museums Of Pittsburgh
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Carnegie Mellon University Facilities Management Services
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Vermont Gas
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Language Technology Institute Carnegie Mellon University
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Vermont Teddy Bear Factory
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Dealer Com
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Twincraft Skincare
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Mintel
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Work Experience

Mintel
Principal Analyst
Mon Jan 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Mintel
Global Senior Analyst, Beauty & Personal Care
Tue Jun 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time)
Twincraft Skincare
Director of Trend & Marketing Strategy
Fri Sep 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jun 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Twincraft Skincare
Product/Market Insights Manager
Thu Sep 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Sep 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Dealer Com
Digital Advisor, Strategic Accounts
Thu Oct 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Sep 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Dealer Com
Digital Campaign Coordinator
Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Oct 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Dealer Com
SEO Copywriter
Tue Jan 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Dealer Com
Digital Advisor Intern
Tue May 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Vermont Teddy Bear Factory
Call Center Customer Service
Sun Jan 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Feb 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Language Technology Institute Carnegie Mellon University
Office Assistant
Fri May 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Vermont Gas
Engineering Intern
Sun Jun 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Aug 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
Carnegie Mellon University Facilities Management Services
Office Assistant
Tue Apr 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jun 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Carnegie Museums Of Pittsburgh
Exhibit Attendant and Educator
Tue Jan 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)