
Asha Vyas
I am a senior consumer insights and marketing strategy leader with broad experience in developing consumer insights and... | Greater Chicago Area, Greater Chicago Area, United States
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Asha Vyas’s Emails as****@us****.com
Asha Vyas’s Phone Numbers No phone number available.
Social Media
Asha Vyas’s Location Greater Chicago Area, Greater Chicago Area, United States
Asha Vyas’s Expertise I am a senior consumer insights and marketing strategy leader with broad experience in developing consumer insights and strategies for base business growth and new product innovation across the food, beverage, and telecom industries. I am proficient in working with cross functional teams to define business issues and with designing, executing, and analyzing consumer research and translating results into actionable recommendations. I enjoy working with various levels in complex organizations and building strong relationships with cross functional teams and vendors. Specialties: Full Funnel Marketing Strategy Brand Health Assessment Marketing Mix Analysis Consumer Target Identification Qualitative & Quantitative Research Consumer Segmentation Creative Development Product & Package Innovation A/B Testing Advertising Evaluation Scanner & Panel Data Analysis Customer Experience Tracking
Asha Vyas’s Current Industry Wk Kellogg
Asha
Vyas’s Prior Industry
Iri
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Kraft Foods
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Millercoors
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Us Cellular
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Kellogg
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Wk Kellogg
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Work Experience

Wk Kellogg
Insights and Strategy Manager
Sun Oct 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Kellogg
Insights and Analytics Manager
Sun Aug 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Oct 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Us Cellular
Consumer Insights Manager
Fri Jan 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Millercoors
Marketing Insights Manager
Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Kraft Foods
Various Consumer and Shopper Insights Roles
Fri Jan 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
Iri
Various Client Service Roles
Sun Jan 01 1995 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time)