
Barbara Roberti
Highly accomplished, passionate and results driven Strategic Marketing and Business Development Leader with extensive and progressive experience in... | Greater Boston, Greater Boston, United States
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Barbara Roberti’s Emails ba****@ca****.com
Barbara Roberti’s Phone Numbers No phone number available.
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Barbara Roberti’s Location Greater Boston, Greater Boston, United States
Barbara Roberti’s Expertise Highly accomplished, passionate and results driven Strategic Marketing and Business Development Leader with extensive and progressive experience in B2B and B2C segments. Track record for success in strategic market plan development with proven ability to drive tactical execution through both traditional and digital channels that transforms strategy into market leading results and sustained profitable growth. Roll up the sleeves, high energy, hands on style best aligns with fast paced environments. Expertise includes product marketing, new product launch, vertical marketing, market development and recapture, and driving new customer acquisition, recurring revenue and profitability. Demonstrated success in optimizing channel partner relationships and in working with large sales groups and dispersed teams. Recognized for strong leadership, creating and motivating high functioning collaborative teams that consistently deliver business goals as well as leading and inspiring change by driving innovative thinking across functions to move the business forward. Core Competencies: * Healthcare, Medical Devices, Telecommunications, subscription based business * Field marketing * New product launch, product lifecycle management * Product marketing strategy, product messaging, product positioning * Segmentation * Distributor relationship optimization and Channel partner marketing * High impact lead generation campaigns, demand generation programs * Vertical Marketing * Sales enablement tools, sales collateral, sales support & development programs * Competitive positioning, Market analysis * Customer service improvement, retention programs * Project management * Strong people development & mentoring skills * Proven leadership, change management skills * Agency relationships, vendor relationships * Sponsorships, tradeshows, events
Barbara Roberti’s Current Industry Candela Medical
Barbara
Roberti’s Prior Industry
Verizon Bell Atlantic
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Nextel Communications
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Rnk Communications
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Verizon
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Philips Home Healthcare Solutions
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Philips Health Systems
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Marketing Consulting
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Syneron Candela
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Candela Medical
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Work Experience

Candela Medical
Senior Director of Marketing - The Americas
Mon Jan 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Syneron Candela
Director Of Marketing - North America, Aesthetics Division
Thu Oct 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Marketing Consulting
Strategic Marketing Consultant
Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Philips Health Systems
Director of B2B Marketing / Healthcare Segment Marketing
Sun Jan 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Dec 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Philips Home Healthcare Solutions
Director - Product, Service and Channel Marketing
Fri Feb 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Dec 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Verizon
Independent Consultant - Marketing and Project Management
Thu Mar 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Feb 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
Rnk Communications
Vice President of Marketing and Public Relations
Mon May 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Dec 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)
Nextel Communications
Senior Director of Regional Marketing
Tue Jan 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Sep 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)
Nextel Communications
Director of Marketing - New England
Wed Sep 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Dec 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time)
Verizon Bell Atlantic
Director of Operations - Customer Service Excellence
Wed Jan 01 1997 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time)