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Bas Komen

For the last 20 years I’ve worked in International Digital Marketing, E-commerce (DtC, PurePlay, E-retail) and (Retail) Media... | Amsterdam, Amsterdam, Netherlands

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Bas Komen’s Location Amsterdam, Amsterdam, Netherlands

Bas Komen’s Expertise For the last 20 years I’ve worked in International Digital Marketing, E-commerce (DtC, PurePlay, E-retail) and (Retail) Media roles. Both in Retail (Albert Heijn, Ahold Delhaize), FMCG (Cloetta, Body & Fit, Glanbia), Consumer Electronics, Tech (TomTom) & Telecom (KPN). I’m a people oriented manager with strong commercial focus. Strong in defining strategy, stakeholder management and driving organisational change & transformation. Love tangible results which lead to growth of digital and online business. KEY RESULTS (1) Commercially contributed to double digit growth in revenue & profit at TomTom, Body & Fit and AH (2) Delivered several Brand (re)positionings, including visual identity, tone of voice & brand book. (3) Led an international Digital Transformation; defined international strategy & implementation (capability building) of a digital marketing (content, media, team, measurement, technology, partnerships) & eCommerce (sales, playbook, eCategory Management, build DtC shops, etc.) transformation within FMCG. (4) Restructured and build up (new) teams at TomTom, Cloetta and Body & Fit. (5) Centralised Media buying; took programmatic ad stack inhouse & drove increased effectiveness and efficiencies (savings) in media. And delivered deeper consumer insights (6) M&A Adhese, AdTech (Albert Heijn) KEYWORDS Marketing Digital E-Commerce Brand Management Media Marketing Tech Business Transformation Digital Strategy eCommerce Strategy Media Technology eRetail PurePlay eCommerce & Digital Marketing Playbook Performance Marketing Team Management 20 FTE Budget Management +7 MIO P&L responsible Search PPC SEO Affiliates Social Media Programmatic Email Influencer Marketing Display Design Content Webshop International CRM Marketing Automation Marketplaces Tmall Alibaba Amazon MBA Tech savvy Data & Consumer Insights Public Speaker FMCG Consumer Electronics Telecom D2C Direct-to-Consumer B2B2C B2B Data Analytics M&A in AdTech ACHIEVEMENTS • Digital Transformers Award 2015 (nominated) • LinkedIn Most Engaged Marketeer 2015 (#2) & 2014 (#7) SPEAKER • Marketing Live! • Online & Digital Grocery Summit '21, ‘22 & ‘23 • Digital Marketing World Forum '19 • GFK FMCG summit '17 • Emerce eRetail Europe '16 • Cross-Border eCommerce '16 • Digital Marketing World Forum '16, London • Digital Marketing Dialogue '15 NEXT STEP • Managing Director • Chief Marketing Officer • Chief Digital Officer • Chief Commercial Officer • Marketing, E-commerce or Media Director

Bas Komen’s Current Industry Albert Heijn

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Work Experience

Albert Heijn

Director Media Sales & Marketing (Retail Media / Monetisation)

Mon Apr 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time) — Present

Albert Heijn

Director Sales & Media Performance (Retail Media / Monetisation)

Sun Mar 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Apr 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

Body And Fit

Head of Marketing (CMO e-commerce food pure player)

Fri Jun 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Feb 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)

Shopping Tomorrow

Member Expert Group Personalised eCommerce

Sun Jan 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Dec 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)

Cloetta

Ecommerce Director (FMCG - DtC e-commerce, eRetail, Market Places)

Tue Dec 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue May 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)

Namibia

Speaker at several Marketing, Media & E-commerce summits

Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Sep 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)

Cloetta

Digital Marketing Director (Marketing, Media & Tech)

Sun Jan 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Nov 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)

Tomtom

Sr Manager Digital Consumer Engagement (DtC e-commerce, Social Media & Email)

Sat Oct 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Oct 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)

Tomtom

Global Manager Online & Direct Marketing (DtC e-commerce, Online & Email Marketing)

Sat May 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Nov 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)

Tomtom

Manager Online & Direct Marketing (DtC e-commerce, Online & Email Marketing)

Sat Nov 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Apr 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)

Kpn Television

Marketeer Acquisition Digital Television

Sun Apr 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Oct 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)

Kpn

Marketeer Base Marketing Mobile

Fri Jul 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Mar 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)

Telitas

Marketeer Mobile (Games, Mobile, TV)

Thu May 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jun 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)

Skills

Languages

Bas Komen Email Addresses

ba****@cl****.com Work Email

ba****@cl****.com Personal Email

ba****@ah****.com Personal Email

ba****@ah****.nl Personal Email

FAQ About Bas Komen

Bas Komen is located at
Amsterdam, Amsterdam, Netherlands

Bas Komen is a
For the last 20 years I’ve worked in International Digital Marketing, E-commerce (DtC, PurePlay, E-retail) and (Retail) Media roles. Both in Retail (Albert Heijn, Ahold Delhaize), FMCG (Cloetta, Body & Fit, Glanbia), Consumer Electronics, Tech (TomTom) & Telecom (KPN). I’m a people oriented manager with strong commercial focus. Strong in defining strategy, stakeholder management and driving organisational change & transformation. Love tangible results which lead to growth of digital and online business. KEY RESULTS (1) Commercially contributed to double digit growth in revenue & profit at TomTom, Body & Fit and AH (2) Delivered several Brand (re)positionings, including visual identity, tone of voice & brand book. (3) Led an international Digital Transformation; defined international strategy & implementation (capability building) of a digital marketing (content, media, team, measurement, technology, partnerships) & eCommerce (sales, playbook, eCategory Management, build DtC shops, etc.) transformation within FMCG. (4) Restructured and build up (new) teams at TomTom, Cloetta and Body & Fit. (5) Centralised Media buying; took programmatic ad stack inhouse & drove increased effectiveness and efficiencies (savings) in media. And delivered deeper consumer insights (6) M&A Adhese, AdTech (Albert Heijn) KEYWORDS Marketing Digital E-Commerce Brand Management Media Marketing Tech Business Transformation Digital Strategy eCommerce Strategy Media Technology eRetail PurePlay eCommerce & Digital Marketing Playbook Performance Marketing Team Management 20 FTE Budget Management +7 MIO P&L responsible Search PPC SEO Affiliates Social Media Programmatic Email Influencer Marketing Display Design Content Webshop International CRM Marketing Automation Marketplaces Tmall Alibaba Amazon MBA Tech savvy Data & Consumer Insights Public Speaker FMCG Consumer Electronics Telecom D2C Direct-to-Consumer B2B2C B2B Data Analytics M&A in AdTech ACHIEVEMENTS • Digital Transformers Award 2015 (nominated) • LinkedIn Most Engaged Marketeer 2015 (#2) & 2014 (#7) SPEAKER • Marketing Live! • Online & Digital Grocery Summit '21, ‘22 & ‘23 • Digital Marketing World Forum '19 • GFK FMCG summit '17 • Emerce eRetail Europe '16 • Cross-Border eCommerce '16 • Digital Marketing World Forum '16, London • Digital Marketing Dialogue '15 NEXT STEP • Managing Director • Chief Marketing Officer • Chief Digital Officer • Chief Commercial Officer • Marketing, E-commerce or Media Director Albert Heijn

Bas Komen currently works in the
Albert Heijn

Bas Komen specializes in
For the last 20 years I’ve worked in International Digital Marketing, E-commerce (DtC, PurePlay, E-retail) and (Retail) Media roles. Both in Retail (Albert Heijn, Ahold Delhaize), FMCG (Cloetta, Body & Fit, Glanbia), Consumer Electronics, Tech (TomTom) & Telecom (KPN). I’m a people oriented manager with strong commercial focus. Strong in defining strategy, stakeholder management and driving organisational change & transformation. Love tangible results which lead to growth of digital and online business. KEY RESULTS (1) Commercially contributed to double digit growth in revenue & profit at TomTom, Body & Fit and AH (2) Delivered several Brand (re)positionings, including visual identity, tone of voice & brand book. (3) Led an international Digital Transformation; defined international strategy & implementation (capability building) of a digital marketing (content, media, team, measurement, technology, partnerships) & eCommerce (sales, playbook, eCategory Management, build DtC shops, etc.) transformation within FMCG. (4) Restructured and build up (new) teams at TomTom, Cloetta and Body & Fit. (5) Centralised Media buying; took programmatic ad stack inhouse & drove increased effectiveness and efficiencies (savings) in media. And delivered deeper consumer insights (6) M&A Adhese, AdTech (Albert Heijn) KEYWORDS Marketing Digital E-Commerce Brand Management Media Marketing Tech Business Transformation Digital Strategy eCommerce Strategy Media Technology eRetail PurePlay eCommerce & Digital Marketing Playbook Performance Marketing Team Management 20 FTE Budget Management +7 MIO P&L responsible Search PPC SEO Affiliates Social Media Programmatic Email Influencer Marketing Display Design Content Webshop International CRM Marketing Automation Marketplaces Tmall Alibaba Amazon MBA Tech savvy Data & Consumer Insights Public Speaker FMCG Consumer Electronics Telecom D2C Direct-to-Consumer B2B2C B2B Data Analytics M&A in AdTech ACHIEVEMENTS • Digital Transformers Award 2015 (nominated) • LinkedIn Most Engaged Marketeer 2015 (#2) & 2014 (#7) SPEAKER • Marketing Live! • Online & Digital Grocery Summit '21, ‘22 & ‘23 • Digital Marketing World Forum '19 • GFK FMCG summit '17 • Emerce eRetail Europe '16 • Cross-Border eCommerce '16 • Digital Marketing World Forum '16, London • Digital Marketing Dialogue '15 NEXT STEP • Managing Director • Chief Marketing Officer • Chief Digital Officer • Chief Commercial Officer • Marketing, E-commerce or Media Director

Bas Komen speaks the following languages:
No languages available.

Bas Komen has prior experience in the following industries:
Albert Heijn , Body And Fit , Shopping Tomorrow , Cloetta , Namibia , Cloetta , Tomtom , Tomtom , Tomtom , Kpn Television , Kpn , Telitas

Bas Komen has the following professional experience:
Albert Heijn , Albert Heijn , Body And Fit , Shopping Tomorrow , Cloetta , Namibia , Cloetta , Tomtom , Tomtom , Tomtom , Kpn Television , Kpn , Telitas .