
Bill Barna
Imaginative, business-disciplined marketing executive with unique hybrid skill set (roles as strategy, marketing, account and creative director) and... | 2274 South 135th Circle, Omaha, United States
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Bill Barna’s Emails bb****@sm****.com
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Bill Barna’s Location 2274 South 135th Circle, Omaha, United States
Bill Barna’s Expertise Imaginative, business-disciplined marketing executive with unique hybrid skill set (roles as strategy, marketing, account and creative director) and decades of success building growth for Fortune 500 and ambitious smaller brands (B2B and B2C). What I do best: Build aligned (tools and teams), customer and value centric marketing systems (money flows to value). How I do it: I have experience and command of all stages of marketing work: (1) the work before the work (research, strategy, planning), (2) the work (creative, brand, media) and (3) the work after the work (analysis, agility). I'm strategic, creative and agile in the fight against sameness. I excel finding brand difference and business opportunity in data and research. I excel in all aspects of branding (brand discovery, strategy / positioning, identity and brand architecture) and am very good coloring outside the lines (unique, compelling, relevant, one voice creative). I have success developing and executing brand and demand omni-channel marketing campaigns across traditional, digital and social media channels, with focus on driving measurable business impact and ROI. I've grown top-of-funnel awareness and leads by building something 100 people love, not something 1 million kind of like (high-value prospect segmentation marketing strategy / Account Based Marketing). I'm a skilled writer and multiple national gold ADDY award winning creative with work that has appeared in Communication Arts and Print Magazine. I'm a comfortable, inspiring leader with a track record for building and developing high-performing marketing teams. My brand experience includes…General Electric (Jet Engines), General Motors (GMAC), ConAgra Foods, Banyan Medical Systems, Methodist Hospital, Northwestern Mutual, Physicians Mutual Insurance, Ameritas Dental, Omaha Urban Core, DMSi Software, Aksarben Foundation, Battle Sports, First Entertainment Credit Union, Raytheon Aircraft, ADP Dealer Services and more. My career experience includes work in advertising agencies, in-house marketing departments and as an entrepreneur (genetic testing start-up / jewelry brand).
Bill Barna’s Current Industry Consultant
Bill
Barna’s Prior Industry
Lortz Direct
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Bailey Lauerman
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Anderson Partners
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Ayres
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Ayres Advertising
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Sacco
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Barna And Barna
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Number 5 Enjoy
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Ocean Genetics
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Smith Kroeger
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Consultant
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Work Experience

Consultant
Director of Brand Strategy
Fri Mar 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Smith Kroeger
Director of Brand Strategy
Mon Mar 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Mar 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time)
Ocean Genetics
Chief Marketing Officer | Co-Founder
Fri Jan 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jun 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Number 5 Enjoy
Marketing Director / Partner
Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat May 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Barna And Barna
Owner | Brand, Marketing and Creative Strategy
Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat May 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Sacco
Creative Director / Brand Strategist
Sat Jan 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Ayres Advertising
Brand / Creative Director
Thu Jan 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Ayres
Creative Director / Brand Strategist
Wed Jan 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Anderson Partners
Assoc. Creative Director
Mon Jan 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time)
Bailey Lauerman
Senior Writer / Strategist
Fri Jan 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time)
Lortz Direct
Writer / Producer
Sat Jan 01 1994 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time)