Bowen Li bowenli@shopee.com & | Regional Commercial and Product Leader with extensive experience in growing ads revenue and monetizing traffic, successfully launching multiple online advertising products, implementing regional commercial programs, and integrating digital solutions with regional partners and large clients. Key contributor to grow ads revenue and traffic in Shopee and Baidu. Expertise in commercializing and monetizing Digital Marketing Solutions, with hands-on experience of leading integrated marketing strategies and digital innovation in multiple projects, covering brand insights, loyalty program and omni-channel communications. Partnered with Google and Meta in Southeast Asia to deliver comprehensive search and social marketing solutions. Collaborated with media agencies in China to craft online campaign planning, execution and measurement. Domain expert in Online Platform Product Management, managed the whole product lifecycle from product conceptualization, design, development to go-to-market of online advertising products, including Shopee Display Ads, Google Ads with Shopee, Meta Partner Ads with Shopee, Baidu Product Ads and Baidu DSP Programmatic Ads. Strong technical background in developing product roadmaps, and implementing go-to-market strategies to Southeast Asia and Greater China. In-depth knowledge of business analysis, system integration, and translating data insights into business decisions. Excellent cross-function senior stakeholder management experience, able to influence decisions in matrixed environments and volatile fast changing market places. Collaborative leader, led teams with different cultural background and speaking different languages. Focused on developing team members in product knowledge, best practices, continuous improvement and personal productivity.

Bowen Li

Regional Commercial and Product Leader with extensive experience in growing ads revenue and monetizing traffic, successfully launching multiple...

Shanghai, Shanghai, China

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Bowen Li’s Location Shanghai, Shanghai, China

Bowen Li’s Expertise Regional Commercial and Product Leader with extensive experience in growing ads revenue and monetizing traffic, successfully launching multiple online advertising products, implementing regional commercial programs, and integrating digital solutions with regional partners and large clients. Key contributor to grow ads revenue and traffic in Shopee and Baidu. Expertise in commercializing and monetizing Digital Marketing Solutions, with hands-on experience of leading integrated marketing strategies and digital innovation in multiple projects, covering brand insights, loyalty program and omni-channel communications. Partnered with Google and Meta in Southeast Asia to deliver comprehensive search and social marketing solutions. Collaborated with media agencies in China to craft online campaign planning, execution and measurement. Domain expert in Online Platform Product Management, managed the whole product lifecycle from product conceptualization, design, development to go-to-market of online advertising products, including Shopee Display Ads, Google Ads with Shopee, Meta Partner Ads with Shopee, Baidu Product Ads and Baidu DSP Programmatic Ads. Strong technical background in developing product roadmaps, and implementing go-to-market strategies to Southeast Asia and Greater China. In-depth knowledge of business analysis, system integration, and translating data insights into business decisions. Excellent cross-function senior stakeholder management experience, able to influence decisions in matrixed environments and volatile fast changing market places. Collaborative leader, led teams with different cultural background and speaking different languages. Focused on developing team members in product knowledge, best practices, continuous improvement and personal productivity.

Bowen Li’s Current Industry Shopee

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Work Experience

Shopee

Regional Marketing Solutions And Technology Lead

Sat May 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

Shopee

Marketing Technology Lead

Fri Nov 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Apr 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)

Baidu

Head Of Product Operations, Product Ads

Mon Jan 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Oct 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)

Baidu

Head Of Big Data Solutions, Marketing Consulting

Fri Jan 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)

Baidu

Senior Product Manager, Programmatic Display Ads

Tue Oct 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)

Acxiom

Account Director

Sun Jan 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Oct 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)

Acxiom

Business System Analyst

Sat Jan 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)

Start Ups

Co-Founder

Tue Jan 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)

Citi

Operations Manager

Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)

Sap

Product Operations Expert

Sat Jan 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)

Wicresoft

Program Manager

Tue Jan 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)

Skills

Languages

FAQ About Bowen Li

Bowen Li is located at
Shanghai, Shanghai, China

Bowen Li is a
Regional Commercial and Product Leader with extensive experience in growing ads revenue and monetizing traffic, successfully launching multiple online advertising products, implementing regional commercial programs, and integrating digital solutions with regional partners and large clients. Key contributor to grow ads revenue and traffic in Shopee and Baidu. Expertise in commercializing and monetizing Digital Marketing Solutions, with hands-on experience of leading integrated marketing strategies and digital innovation in multiple projects, covering brand insights, loyalty program and omni-channel communications. Partnered with Google and Meta in Southeast Asia to deliver comprehensive search and social marketing solutions. Collaborated with media agencies in China to craft online campaign planning, execution and measurement. Domain expert in Online Platform Product Management, managed the whole product lifecycle from product conceptualization, design, development to go-to-market of online advertising products, including Shopee Display Ads, Google Ads with Shopee, Meta Partner Ads with Shopee, Baidu Product Ads and Baidu DSP Programmatic Ads. Strong technical background in developing product roadmaps, and implementing go-to-market strategies to Southeast Asia and Greater China. In-depth knowledge of business analysis, system integration, and translating data insights into business decisions. Excellent cross-function senior stakeholder management experience, able to influence decisions in matrixed environments and volatile fast changing market places. Collaborative leader, led teams with different cultural background and speaking different languages. Focused on developing team members in product knowledge, best practices, continuous improvement and personal productivity. Shopee

Bowen Li currently works in the
Shopee

Bowen Li specializes in
Regional Commercial and Product Leader with extensive experience in growing ads revenue and monetizing traffic, successfully launching multiple online advertising products, implementing regional commercial programs, and integrating digital solutions with regional partners and large clients. Key contributor to grow ads revenue and traffic in Shopee and Baidu. Expertise in commercializing and monetizing Digital Marketing Solutions, with hands-on experience of leading integrated marketing strategies and digital innovation in multiple projects, covering brand insights, loyalty program and omni-channel communications. Partnered with Google and Meta in Southeast Asia to deliver comprehensive search and social marketing solutions. Collaborated with media agencies in China to craft online campaign planning, execution and measurement. Domain expert in Online Platform Product Management, managed the whole product lifecycle from product conceptualization, design, development to go-to-market of online advertising products, including Shopee Display Ads, Google Ads with Shopee, Meta Partner Ads with Shopee, Baidu Product Ads and Baidu DSP Programmatic Ads. Strong technical background in developing product roadmaps, and implementing go-to-market strategies to Southeast Asia and Greater China. In-depth knowledge of business analysis, system integration, and translating data insights into business decisions. Excellent cross-function senior stakeholder management experience, able to influence decisions in matrixed environments and volatile fast changing market places. Collaborative leader, led teams with different cultural background and speaking different languages. Focused on developing team members in product knowledge, best practices, continuous improvement and personal productivity.

Bowen Li speaks the following languages:
No languages available.

Bowen Li has prior experience in the following industries:
Shopee , Shopee , Baidu , Baidu , Baidu , Acxiom , Acxiom , Start Ups , Citi , Sap , Wicresoft