
Bram Wessel
Factor is your go-to data librarian. We help you learn how to trust your data. Who are you? You’re... | Seattle, Washington, United States
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Bram Wessel’s Emails br****@fa****.com
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Bram Wessel’s Location Seattle, Washington, United States
Bram Wessel’s Expertise Factor is your go-to data librarian. We help you learn how to trust your data. Who are you? You’re a leader in a big org with ambitious marketing goals. You’re juggling multiple audiences, touchpoints, and stakeholders and need to share trustworthy data across your enterprise martech stack. But because the systems are disconnected, you can’t fully understand the origin of your data. Your data is not reliable; it’s not information you can act upon. And feed this into AI? Forget it! You’re just trying not to drown in your data lake. The root of the problem? Lack of alignment. That’s why you’re running into the same information problems across your enterprise, like these we’ve seen: ❌ Lack of insight into your marketing performance due to scattered, unreliable marketing data you’re not sure you can trust. ❌ Unable to share data to achieve business goals. ❌ Inability to leverage data to create personalized experiences your customers will love. ❌ Fighting the status quo of “good enough” but the scale of your data makes it too overwhelming to fix. Or you’ve already tried and failed. Using Factor’s Data Trust Framework, we teach you how to align your data across your business capabilities, strategies, and user profiles, so that: ✅ You have confidence in your data quality and sources ✅ Leadership trusts the data to make sound, timely decisions ✅ Your data is aligned across the enterprise, breaking down silos ✅ Customers have the personalized information they need to make buying decisions. ✅ Governance plans keep institutional knowledge around (even when people leave) Imagine a future where you can: 🎯 Achieve your organizational goals with less frustration and greater confidence. 📊 Get crystal-clear insights into your marketing performance. No more guessing (or second-guessing). 📢 Say goodbye to under-performing campaigns and customer experiences. Let's talk. DM me on LinkedIn! We’ll help you structure the information embedded in your org's strategy and KPIs to better achieve your objectives. TESTIMONIAL: "Factor helped us strategically define our business, operational, and insight outcomes across sales and marketing, and architect an information system that supports them. Using this as a blueprint, we've grown our taxonomy and data management practice with our business stakeholders and integrated it into the systems and processes across our enterprise." - - Fortune 50 Marketing Leader
Bram Wessel’s Current Industry The Information Architecture Institute
Bram
Wessel’s Prior Industry
Adobe
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On Site Solutions Seattle
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Solutionarts
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The Insight
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Think Interactive
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Bram Wessel
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Rocketman Enterprises
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Metabeam
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Factor Firm
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School Of Visual Concepts
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Ixda Seattle
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Ixda
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The Information Architecture Institute
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Work Experience

The Information Architecture Institute
Director Of Development, IA Institute Board
Mon Jan 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Ixda
Executive Producer
Sun Jan 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Feb 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Ixda Seattle
Executive Producer - Interaction 19 Conference
Sun Jan 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Ixda Seattle
Sponsorship Director (Board Member)
Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
School Of Visual Concepts
Instructor
Tue Jan 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Factor Firm
Principal
Sun Jan 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Metabeam
Experience Strategist, CTO, and Co-Founder
Sat Jan 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Rocketman Enterprises
Experience Strategist and Principal
Wed Jan 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)
Bram Wessel
Independent UX Strategy and Information Architecture Consultant
Tue Jan 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Think Interactive
Experience Architect and Executive Producer
Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time)
The Insight
Information Architect and Co-Founder
Thu Jan 01 1998 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time)
Solutionarts
Technology Consultant and Principal
Sun Jan 01 1995 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 1998 00:00:00 GMT+0000 (Coordinated Universal Time)
On Site Solutions Seattle
Technology Consultant and Principal
Tue Jan 01 1991 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 1995 00:00:00 GMT+0000 (Coordinated Universal Time)
Adobe
Producer, Aldus Developer's Conference
Mon Jan 01 1990 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 1991 00:00:00 GMT+0000 (Coordinated Universal Time)