
Carina Wihlstorp
As the Marketing Director at Barings, I lead the Client Marketing strategy for private markets assets , overseeing... | United Kingdom
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Carina Wihlstorp’s Emails ca****@ba****.com
Carina Wihlstorp’s Phone Numbers 44207214****
Social Media
Carina Wihlstorp’s Location United Kingdom
Carina Wihlstorp’s Expertise As the Marketing Director at Barings, I lead the Client Marketing strategy for private markets assets , overseeing the development and implementation of marketing plans, campaigns, and digital customer journeys that align with the global and regional business objectives and strengthen the brand and positioning. I have over 10 years of experience in marketing strategy, commercial marketing, channel and campaign marketing, and digital marketing within the investment management industry, working with top-of-class global brands such as BlackRock and Schroders. I am passionate about helping investment management companies increase their assets and net new business by strategically planning and tactically executing the full marketing mix, leading high-performance marketing teams, and supporting sales teams to drive business forward, acquire new clients, and be a client champion. I am a storyteller with a deep understanding of all marketing disciplines, from strategy to successful implementation, and a domain expert in asset management, pensions, investments, and ETFs. I also have leadership and management experience across financial services, the Royal Swedish Sea Cadets, and the Royal Swedish Navy, and personal interests in real estate, interior design, skiing, sailing, traveling, and learning new things.
Carina Wihlstorp’s Current Industry Barings
Carina
Wihlstorp’s Prior Industry
Barings
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State Street
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Nordnet Bank
|
Etrade
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Schroders
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Blackrock
|
Amundi
|
Castlestone Management Client Services
|
Hsbc
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Work Experience

Barings
Marketing Director
— Present
Barings
Marketing Director | Commercial Marketing | Emea
— Present
State Street
Vice President, Senior Relationship Manager
— Present
Nordnet Bank
Manager Third Party Distribution Mutual Funds And Nordnet Fund Supermarket
— Present
Etrade
Business Development And Product Management Mutual Funds
— Present
Schroders
Senior Marketing Manager
— Present
Blackrock
Channel Marketing Manager | Marketing Strategy | Regional Marketing | Marketing Continental Europe
— Present
Amundi
Marketing And Relationship Management
— Present
Castlestone Management Client Services
Manager Global Business Partnerships
— Present
Hsbc
Global Client Proposition Etfs And Liqudity Hsbc Global Asset Management
— Present