
Carissa Newton
STRATEGIC GROWTH LEADER Marketing leader who has built, rebuilt, and grown the strategic marketing efforts for companies of varying... | Indianapolis, Indiana, United States
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Carissa Newton’s Emails cn****@cr****.com
Carissa Newton’s Phone Numbers No phone number available.
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Carissa Newton’s Location Indianapolis, Indiana, United States
Carissa Newton’s Expertise STRATEGIC GROWTH LEADER Marketing leader who has built, rebuilt, and grown the strategic marketing efforts for companies of varying sizes. Marketing executive with 25+ years experience in a variety of industries including insurance, financial services, technology, security, and hospitality. Success has been centered on marketing tied to clear strategic communication, new technologies, in-depth market analysis, and innovative marketing strategies. Across my experiences, I have had a blend of B2B, B2C, and eCommerce. Key Achievements: - Part of the leadership team that successfully scaled Cunningham Restaurant Group (CRG) and introduced 6 new restaurant concepts and 20 new restaurant locations. Managed marketing for 17 brand concepts and 30 restaurant locations. - While at CRG, increased gift card revenue over 35% YOY in the first year of revamping the marketing of the program. Migrated platform technology and introduced the company’s first mobile app. - Increased new customer acquisition by over 118% and inbound lead volume by over 250% with FNEX. - Increased lead flow by over 150% and ROI by over 110% at Delivra. - Marketing efforts contributed to Oak Street’s growth by over 300% year-over-year: Exceeded growth goals. - Negotiated, introduced, and implemented consolidated marketing systems and technology for OneAmerica. This included ExactTarget for the Marketing teams and Salesforce.com for marketing and 3,000 nationwide sales agents. - Part of the leadership team that successfully transitioned acquisition while at OneAmerica and Enova International. Specialties: Strategic Planning, Branding/Re-Branding, Corporate Communications/Marketing, Business Development, Content Marketing, eCommerce, Pricing, Forecasting, Event & Project Mgmt, Market Research, Sales Mgmt, Lead Generation, Measured Marketing, Attribution/Analytics, Financial Services Marketing, Media/New Technologies, Technology and Retail Marketing, Community Mgmt, Product Development/Marketing, SalesForce.com (Certified Admin), SEO/SEM, Design, Blogging, Speaker/Author, Education Development/Facilitation
Carissa Newton’s Current Industry University Of Indianapolis
Carissa
Newton’s Prior Industry
Oneamerica
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Cn Creative Strategy
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Northwood University
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Hufford Advisors
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Vontoo
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Delivra
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Oak Street Funding
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Fnex
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Enova International
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Brickhouse Security
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Cunningham Restaurant
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University Of Indianapolis
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Work Experience

University Of Indianapolis
Assistant Professor of Practice, Marketing-School of Business
Tue Aug 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
University Of Indianapolis
Adjunct Marketing & Management Professor-School of Business
Sun Aug 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon May 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Cunningham Restaurant
Vice President of Marketing
Mon Jan 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Brickhouse Security
Vice President Sales and Marketing
Tue Mar 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Nov 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Enova International
Chief Revenue Officer
Sun Mar 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Feb 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Fnex
Chief Marketing Officer
Sat Mar 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Apr 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Oak Street Funding
Chief Marketing Officer
Sun May 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Mar 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Delivra
Director of Marketing and Communications
Fri May 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun May 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Vontoo
Director of Marketing and Communications
Tue Jan 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
Hufford Advisors
Director of Marketing and Communications
Sun Jul 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Aug 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
Northwood University
Adjunct Marketing/Management Professor
Fri Aug 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue May 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Cn Creative Strategy
Owner and Founder
Wed Jan 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Oneamerica
Director of Marketing, Market Research, and Product Development
Fri Jan 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jul 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)