
Carole Hubbard
Quantitative/Qualitative Research ♦ Client Service ♦ Insight Focused ♦ Relationship Builder ♦ US & Global Experience As a versatile,... | Chicago, Chicago, United States
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Carole Hubbard’s Location Chicago, Chicago, United States
Carole Hubbard’s Expertise Quantitative/Qualitative Research ♦ Client Service ♦ Insight Focused ♦ Relationship Builder ♦ US & Global Experience As a versatile, creative, and dedicated market research leader, I offer expertise in design, execution, and analysis for the delivery of value-add, custom research solutions. I provide fact-based, actionable insights that drive business decisions and inform direction for Fortune 500 companies on a domestic and international level. My background includes leadership roles in project management, client service, and operations with supplier side market research firms. I stay informed of advances and trends in research techniques and methodologies to ensure an innovative, competitive, and customer-centric approach that aligns with specific and changing needs. Over the course of my career, I have built a reputation for building effective relationships internally and with clients, as well as for continuously driving the success of projects/programs, mentoring teams, and driving ongoing improvements. OVERVIEW OF EXPERTISE: ♦ Developing and delivering best-in-class research spanning a variety of analytical and methodological techniques, including product testing, concept testing, idea/insight generation, claims/message testing, and attitudinal and behavioral research. ♦ Multi-dimensional experience across an array of quantitative and qualitative data collection approaches, including online, in-person, mail, telephone, and CLT; also includes community panels, social media, message boards, online focus groups, site visits, onsite workshops, and mobile. ♦ Emphasis in early innovation VOC testing to identify and prioritize optimal insights, ideas, and messaging; testing products at various life-cycle stages to gauge performance. ♦ Consulting with global companies in diverse industries, including Consumer Packaged Goods (CPG), Hospitality, Entertainment, Creative Software, Financial Services, Personal Care, OTC Pharmaceuticals, Quick Service Restaurants (QSR), Durable Goods, Electronics, Industrial
Carole Hubbard’s Current Industry The Harris Poll
Carole
Hubbard’s Prior Industry
Quick Test
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Market Facts
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Npd
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Synovate
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Ipsos Marketing
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Independent Market Research Consultant
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Standpoint
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Chadwick Martin Bailey
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Buzzback
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The Harris Poll
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Work Experience

The Harris Poll
Research Director
Mon Nov 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Buzzback
Research Director
Thu Apr 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Oct 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Chadwick Martin Bailey
Senior Project Manager
Wed Aug 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Sep 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Standpoint
Director of Client Service
Sun Jan 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Mar 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Independent Market Research Consultant
Consumer Insights & Client Service Professional
Sun Nov 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Dec 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Ipsos Marketing
Director, Consumer Insights
Sun Jan 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Synovate
Account Group Manager
Tue Jan 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Dec 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Npd
Account Manager
Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time)
Market Facts
Manager of Online Project Services
Wed Jan 01 1997 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Apr 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time)
Market Facts
Study Director/Field Director
Tue May 01 1990 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Dec 01 1996 00:00:00 GMT+0000 (Coordinated Universal Time)
Quick Test
Supervisor
Mon Jul 01 1985 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue May 01 1990 00:00:00 GMT+0000 (Coordinated Universal Time)