
Caroline Arice Silva
Creative planner and international communications professional with over fifteen years of experience in PR, corporate sustainability, internal communications,... | São Paulo, São Paulo, Brazil
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Caroline Arice Silva’s Location São Paulo, São Paulo, Brazil
Caroline Arice Silva’s Expertise Creative planner and international communications professional with over fifteen years of experience in PR, corporate sustainability, internal communications, branding, and inbound marketing. Throughout my career, I have developed and executed strategic communication and marketing plans for a wide range of internal and external audiences, including employees, customers, business partners, government agencies, community groups, and media. I have the ability to employ future studies frameworks and storytelling to create impactful strategies and narratives that engage various stakeholders towards significant transformations. I firmly believe in multidisciplinarity as an effective approach to tackle the complex challenges of organizations and the contemporary world. With a strong foundation in communication, including a specialization in digital marketing, and a Master's degree in International Relations, supplemented by certifications in future studies and sustainability, I'm ready to tackle the most demanding challenges and drive positive change. Expertise in: • Transformation processes and change management (mergers & acquisitions, cultural and digital transformations, etc.) • Branding and Product Marketing (proven experience in brand repositioning, product launches, and campaign management) • Deep insight into market and civil society trends and consumer behavior • Public relations (demonstrated experience in crisis management, media relations, and reputation management) • Cross-cultural strategies in an international setting (leading remote teams and communication plans in 15 countries across Latin America, Europe, and Asia) • Theoretical and applied knowledge in gender, human rights, creative economy, climate change, and social innovation Other Skills: • Committed to promoting sustainable development towards a more viable future for all • Integrated marketing mindset with a passion for creative excellence in storytelling • Strong influencing skills at a senior level to engage with executive leadership • Energetic, highly strategic, with an inquiring mind and a passion for excellence and innovation
Caroline Arice Silva’s Current Industry Ibm
Caroline
Arice Silva’s Prior Industry
Faculdade Casper Libero
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Rede Social Guidu
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Liberty Seguros
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Self Employed
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Liberty Mutual Insurance
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Casa Azul Conteudo E Design Para Sustentabilidade
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Ibm
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Work Experience

Ibm
Global Communications, Sustainability
Sat Jun 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Casa Azul Conteudo E Design Para Sustentabilidade
Senior ESG Consultant & Sustainability Project Manager
Mon Jan 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jun 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time)
Liberty Seguros
ESG & Sustainability
Sun Oct 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Dec 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Liberty Mutual Insurance
Global Internal Communications Director
Fri May 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Sep 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Liberty Mutual Insurance
Global Communications Senior Consultant
Thu Mar 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Apr 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Self Employed
Co-creator, co-producer and story producer
Thu Dec 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon May 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Liberty Seguros
Strategy & Competitive Intelligence Consultant
Sat Oct 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Feb 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Liberty Seguros
Product Marketing Specialist
Tue Mar 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Sep 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Liberty Seguros
Branding and Advertising Specialist
Wed Oct 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Feb 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Liberty Seguros
Senior Corporate Affairs Analyst
Tue Jan 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Sep 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Liberty Seguros
Digital Marketing Analyst
Thu Jul 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Dec 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Rede Social Guidu
Content Assistant
Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jun 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Faculdade Casper Libero
Editor/ Producer of "Edição Extra"
Mon Dec 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Sep 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)