Carolyn Baines
Instrumental in leading consulting analytical teams in sales and marketing brand development through to go to market strategy... | Stokenchurch, England, United Kingdom
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Carolyn Baines’s Emails ca****@bi****.co
Carolyn Baines’s Phone Numbers 44178929372244125284****
Social Media
Carolyn Baines’s Location Stokenchurch, England, United Kingdom
Carolyn Baines’s Expertise Instrumental in leading consulting analytical teams in sales and marketing brand development through to go to market strategy and planning. An experienced, driven and agile Insights Director, with entrepreneurial spirit and strong commercial awareness. Combining passion for innovative use of data insights to drive revenue, brand affinity and consumer engagement with highly successful Global clients in the FMCG, Travel, Leisure and Retail sectors. Specialties: Strategic planning and development of industry based marketing solutions supporting new business acquisition, customer retention and development. Advanced analytical and operational marketing, covering: - Brand opportunity market size and site location effectiveness. - Channel Strategy, building deep understanding of channel options to make informed choices on future planning of routes to market required to achieve business goals. - Commercial effectiveness of sales operations: optimisation of resources against brand consumer opportunity and purchase channel preferences. - Building understanding of target customers: who, where, how to engage and supply - Map customer journeys to inform planning on brand, product, campaign and purchase contact points.
Carolyn Baines’s Current Industry Biffa
Carolyn
Baines’s Prior Industry
Rapid Recall
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Metrologie
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SAS
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Sas Institute
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Oracle
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Alterian
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Dun And Bradstreet
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Serendipity2
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Biffa
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Work Experience
Biffa
Head of Insights
Sat Jul 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Biffa
Marketing Insight & Analytics Manager
Mon Mar 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Aug 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Serendipity2
Strategy & Insight Director
Sat Jul 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Feb 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Serendipity2
Customer Insights Director
Fri Oct 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Feb 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Dun And Bradstreet
Analytical Solutions Pre-Sales Consultant
Wed Jan 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
Alterian
Senior Business Development Manager
Fri Feb 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Dec 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time)
Oracle
BI Business Development Manager, EMEA
Thu Oct 01 1998 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time)
Sas Institute
Channel Business Manager
Sun Dec 01 1996 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Sep 01 1998 00:00:00 GMT+0000 (Coordinated Universal Time)
SAS
Strategic Partners Group Manager
Thu Oct 01 1992 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Nov 01 1996 00:00:00 GMT+0000 (Coordinated Universal Time)
Metrologie
VAR Marketing Manager
Fri Sep 01 1989 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Dec 01 1991 00:00:00 GMT+0000 (Coordinated Universal Time)
Rapid Recall
Marketing Programmes Executive
Sun Mar 01 1987 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Aug 01 1989 00:00:00 GMT+0000 (Coordinated Universal Time)Skills
Languages
Carolyn Baines Email Addresses
Carolyn Baines Phone Number
FAQ About Carolyn Baines
-
Carolyn Baines is located at
Stokenchurch, England, United Kingdom -
Carolyn Baines is a
Instrumental in leading consulting analytical teams in sales and marketing brand development through to go to market strategy and planning. An experienced, driven and agile Insights Director, with entrepreneurial spirit and strong commercial awareness. Combining passion for innovative use of data insights to drive revenue, brand affinity and consumer engagement with highly successful Global clients in the FMCG, Travel, Leisure and Retail sectors. Specialties: Strategic planning and development of industry based marketing solutions supporting new business acquisition, customer retention and development. Advanced analytical and operational marketing, covering: - Brand opportunity market size and site location effectiveness. - Channel Strategy, building deep understanding of channel options to make informed choices on future planning of routes to market required to achieve business goals. - Commercial effectiveness of sales operations: optimisation of resources against brand consumer opportunity and purchase channel preferences. - Building understanding of target customers: who, where, how to engage and supply - Map customer journeys to inform planning on brand, product, campaign and purchase contact points. Biffa -
Carolyn Baines currently works in the
Biffa -
Carolyn Baines specializes in
Instrumental in leading consulting analytical teams in sales and marketing brand development through to go to market strategy and planning. An experienced, driven and agile Insights Director, with entrepreneurial spirit and strong commercial awareness. Combining passion for innovative use of data insights to drive revenue, brand affinity and consumer engagement with highly successful Global clients in the FMCG, Travel, Leisure and Retail sectors. Specialties: Strategic planning and development of industry based marketing solutions supporting new business acquisition, customer retention and development. Advanced analytical and operational marketing, covering: - Brand opportunity market size and site location effectiveness. - Channel Strategy, building deep understanding of channel options to make informed choices on future planning of routes to market required to achieve business goals. - Commercial effectiveness of sales operations: optimisation of resources against brand consumer opportunity and purchase channel preferences. - Building understanding of target customers: who, where, how to engage and supply - Map customer journeys to inform planning on brand, product, campaign and purchase contact points. -
Carolyn Baines speaks the following languages:
No languages available. -
Carolyn Baines has prior experience in the following industries:
Biffa , Serendipity2 , Serendipity2 , Dun And Bradstreet , Alterian , Oracle , Sas Institute , SAS , Metrologie , Rapid Recall -
Carolyn Baines has the following professional experience:
Biffa , Biffa , Serendipity2 , Serendipity2 , Dun And Bradstreet , Alterian , Oracle , Sas Institute , SAS , Metrologie , Rapid Recall . -
You can view Carolyn Baines’s
LinkedIn profile at LinkedIn URL. -
Carolyn Baines’s work email addresses are
[email protected] . -
Carolyn Baines works at
Biffa
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