
Carolyn Crandall
Over the course of my professional journey, I've had the privilege of contributing to some of the tech... | San Jose, California, United States
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Carolyn Crandall’s Location San Jose, California, United States
Carolyn Crandall’s Expertise Over the course of my professional journey, I've had the privilege of contributing to some of the tech industry's most remarkable growth stories. Notably, I played integral roles in the IPO journeys of Cisco and Nimble Storage, as well as in the acquisition of Attivo Networks by SentinelOne. Currently, I serve as an advisor and fractional Chief Marketing Officer (CMO) for both early-stage startups and high-growth technology companies. With a career spanning over 30 years, I've held pivotal positions as an executive, advisor, and consultant, consistently driving innovation and championing new markets to propel go-to-market strategies. My global reputation as a thought leader is underlined by a proven track record of steering companies from their early stages, pre-IPO, to achieving multi-billion-dollar sales. Notable leadership positions include roles at Attivo Networks (acquired by SentinelOne), Cisco (IPO), Juniper Networks, Nimble Storage (IPO), Riverbed, and Seagate. Recognition has come in the form of multiple awards, including Top 25 Women in Cybersecurity, Power Woman of the Channel, Business Woman of the Year, Cybersecurity Marketer of the Year, and Marketing Hall of Femme Honoree. Additionally, I contribute to academia as an Advisory Board Member for the Santa Clara University Executive MBA program, and I am a Founding Member of Firstboard.io. I also co-authored the book "Deception-based Threat Detection, Shifting Power to the Defenders." My professional focus centers on market creation, positioning, and messaging strategies aimed at establishing companies as market leaders. Recently, I've taken on a prominent role as an advocate for the responsible and ethical application of AI in go-to-market and strategic marketing initiatives. Whether in my role as CMO or advisor, I find fulfillment in guiding boards, executives, and marketing teams to shape and refine marketing value, delivering programs that significantly impact pipeline growth. To learn more about my contributions to fueling innovation and growth, please visit https://marticulate.com. Specializations • Market creation and product fit definition • Company positioning, messaging, and competitive differentiation • Establish and scale operations: team and modern AI martech stack design • Demand generation across digital, field, and partner channels • Full-time and fractional CMO for early-stage startups and transitions
Carolyn Crandall’s Current Industry Slashnext
Carolyn
Crandall’s Prior Industry
National Semiconductor
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Cisco Systems
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Juniper Networks
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I365 A Seagate
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Seagate
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Marticulate
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Riverbed Technology
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Nimble Storage
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Maxta
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Attivo Networks
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Santa Clara University Leavey School Of Business
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Ciso Mag
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Forgepoint Capital
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Firstboard Io
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Cymulate
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Cmo Alliance
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Acalvio Technologies
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Airmdr
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Siaraa Technologies
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Work Experience

Slashnext
Fractional CMO | Advisor
Mon Apr 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jul 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time)
Siaraa Technologies
Advisor/ Fractional CMO Services
Fri Dec 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Mar 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time)
Acalvio Technologies
Advisor
Wed Nov 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Airmdr
Chief Marketing Officer
Wed Nov 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Cmo Alliance
Member
Fri Sep 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Forgepoint Capital
Advisory Council Member
Mon Aug 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Firstboard Io
Founding Member
Mon Aug 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Cymulate
Chief Security Advocate and CMO
Mon Aug 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Nov 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Ciso Mag
Editorial Advisory Board member
Sun Aug 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Dec 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Santa Clara University Leavey School Of Business
Member of the Board of Advisors
Wed Jan 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Attivo Networks
Chief Security Advocate and Chief Marketing Officer; Strategic Advisor for SentinelOne
Fri May 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Aug 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Attivo Networks
Chief Deception Officer and Chief Marketing Officer
Fri May 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Aug 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Maxta
Vice President, Marketing
Tue Apr 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri May 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Nimble Storage
Vice President, Corporate and Field Marketing
Tue Jan 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Riverbed Technology
Vice President, WW Marketing
Thu Apr 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Sep 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Marticulate
CEO, Advisor, CMO Practice Leader, xCMO
Sat Aug 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
I365 A Seagate
Senior Vice President, Corporate and Product Marketing
Tue May 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Aug 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
Seagate
Vice President Marketing and Channels
Tue May 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Aug 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
Juniper Networks
Vice President, Global System Integrators
Wed Dec 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Apr 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Cisco Systems
Director, Channels (Sales, Marketing, Distribution, Product Marketing)
Sun Sep 01 1996 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Dec 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time)
National Semiconductor
Worldwide Channels Manager
Fri Jan 01 1993 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 1996 00:00:00 GMT+0000 (Coordinated Universal Time)