
Cassia Caldeira
With over 15 years of experience in the automotive industry, I am a passionate and driven CX Lead... | Melbourne, Victoria, Australia
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Cassia Caldeira’s Location Melbourne, Victoria, Australia
Cassia Caldeira’s Expertise With over 15 years of experience in the automotive industry, I am a passionate and driven CX Lead at Ford Motor Company, where I use human-centered design principles to create compelling customer experiences that enhance trust and deliver value. I am currently pursuing my MBA at Melbourne Business School, where I am expanding my knowledge and skills in business strategy, leadership, and innovation. I am motivated by the challenge of maximizing conversion and customer retention, and I enjoy collaborating with cross-functional teams to deliver solutions that meet the needs and expectations of diverse and global customers. In my current role, I leverage my process improvement and problem-solving skills to identify and implement opportunities for enhancing the customer journey across various touchpoints and channels. I also apply my analytical skills and data-driven approach to measure and evaluate the impact and effectiveness of the customer experience initiatives. I have successfully launched a new learning platform and improved frontline support response through streamlined processes, while also expanding the reach of the CRM database for more effective marketing efforts.
Cassia Caldeira’s Current Industry Ford Motor
Cassia
Caldeira’s Prior Industry
Coopesquisa
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Bahiatursa
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Mercari
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Ford Motor
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Work Experience

Ford Motor
Dealer Sales and Development Manager
Fri Dec 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Ford Motor
CX Lead
Wed Apr 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time)
Ford Motor
Senior Program Management Analyst
Sun Apr 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Apr 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Ford Motor
Senior Program Management Analyst
Wed Jul 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Apr 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Ford Motor
Program Management Analyst
Mon Jul 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jun 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Ford Motor
Process Improvement Analyst
Fri Mar 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jul 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Ford Motor
Launch Co-leader
Tue Mar 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jul 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Ford Motor
SCM Staff Analyst
Mon Mar 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Mar 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Ford Motor
SCM follow up Analyst
Sat Mar 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Mar 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Mercari
Marketing and Communication Co-developer
Thu Feb 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Dec 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Bahiatursa
Internship
Wed Feb 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Coopesquisa
Projects Coordinator
Sat Jan 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)