
Charlie Eitel
I am a seasoned CEO and transformation leader with over 40 years of experience revitalizing and growing organizations... | Naples, Florida, United States
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Charlie Eitel’s Location Naples, Florida, United States
Charlie Eitel’s Expertise I am a seasoned CEO and transformation leader with over 40 years of experience revitalizing and growing organizations across diverse industries. My expertise lies in building resilient teams, driving financial turnarounds, and achieving sustainable growth. I specialize in blending strategic vision with operational excellence, fostering cultures of innovation and cooperation that maximize shareholder value. My leadership journey includes roles as CEO, COO, interim CEO, and board member for over 20 companies. I’m passionate about empowering teams and creating thriving cultures that deliver strong financial results. I serve as the business advisor of the dynamic GTM team at BroadRange Logistics. CAREER HIGHLIGHTS: 📈Serta Simmons Bedding: Led a successful Chapter 11 restructuring, restoring financial health and positioning the company for long-term success. 💰Simmons Bedding: Doubled revenue and income, implemented innovative product strategies, and executed a successful sale. 🚀Interface: Achieved significant revenue and profit growth, pioneered industry-leading innovations, and fostered a high-performance culture. 🏆Carriage Industries: Orchestrated a dramatic turnaround, driving revenue growth and profitability, culminating in a successful IPO. INTERIM CEO ROLES: Standard furniture Mid-sized furniture manufacturer 2020 Advance sleep Mid-sized manufacturer of bedding 2011 Panolam Manufacturer of high-pressure laminates, Formica’s biggest competitor 2015 Criterion Brock Installer of carpet to the apartment replacement market 2015 Private Equity Relationships: PRIVATE EQUITY RELATIONSHIPS Apollo Carlyle Pe Group J.W. Childs New Mountain Capital Thomas H. Lee WAFRA Wedbush Capital Weinberg Capital BOARDS SERVED: PUBLIC COMPANIES: Carriage Industries Acquired by Berkshire Hathaway 1981 – 1986 Collins & Aikman Acquired by Tarkett 1987 -1993 Interface Inc. NASDAQ: TILE 1993 – 1999 Ladd furniture Acquired by La-Z-Boy 1997-2000 Duke Realty NYSE: DRE Acquired by Prologis in 2022 for 28B 1999 – 2022 Serta Simmons Bedding LLC 2000 – 2010 2023 for 3 months Mattress Firm 2013 – 2017 Flex Steel 2019 – 2020 PRIVATE COMPANIES: American Fidelity Assurance Company 1999 – 2024 City Mattress 2010 – 2013 Criterion Brock 2010 – 2013 WS Packaging Commercial Printing 2014 - 2018 Aierloom 2019 – 2020 Cenergistic 2021 - 2022 PROFESSIONAL ORGANIZATIONS (NON-PROFITS): Society of International Business Fellows 1986 – 1995 World President’s Organization 1987 - 2010 Executives for Global Security 2000 – 2008
Charlie Eitel’s Current Industry Broadrange Logistics
Charlie
Eitel’s Prior Industry
Carriage Industries
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Collins And Aikman Floor Coverings
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Interface
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Simmons Bedding
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Eitel And Armstrong
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Ws Packaging
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Standard Furniture Manufacturing
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Cenergistic
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Serta Simmons Bedding
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Broadrange Logistics
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Work Experience

Broadrange Logistics
Business Advisor
Mon Apr 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Serta Simmons Bedding
Chief Executive Officer
Sat Jul 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Oct 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Cenergistic
Chief Operating Officer
Mon Nov 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun May 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Standard Furniture Manufacturing
Chief Executive Officer
Sun Mar 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Sep 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Ws Packaging
Chief Executive Officer
Wed Apr 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Feb 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Eitel And Armstrong
Founder
Sun Nov 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Nov 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Simmons Bedding
Chief Executive Officer
Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Oct 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
Interface
Chief Operating Officer
Mon Nov 01 1993 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jul 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time)
Collins And Aikman Floor Coverings
Chief Executive Officer
Mon Jun 01 1987 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Oct 01 1993 00:00:00 GMT+0000 (Coordinated Universal Time)
Carriage Industries
Chief Operating Officer
Thu Jan 01 1981 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Dec 01 1986 00:00:00 GMT+0000 (Coordinated Universal Time)