
Claudia Fierro-Poppen
Results driven marketing leader with B2C/B2B experience across FinTech, Saas, and CPG at Fortune 500 and start-up companies.... | Greater Minneapolis-St. Paul Area, Greater Minneapolis-St. Paul Area, United States
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Claudia Fierro-Poppen’s Location Greater Minneapolis-St. Paul Area, Greater Minneapolis-St. Paul Area, United States
Claudia Fierro-Poppen’s Expertise Results driven marketing leader with B2C/B2B experience across FinTech, Saas, and CPG at Fortune 500 and start-up companies. A proven leader who thrives in developing and executing strategies to build brand awareness, drive customer satisfaction, and exceed revenue goals. Creative storyteller with a passion for raising the bar on how brands are communicated. Brings innovative resolutions to complex business challenges. Leads with a strong bias for action and removing roadblocks. Experience working in high-pressure and dynamic environments with a commitment to excellence. Leads with compassion and creativity to coach, develop, and retain top-performing talent to consistently achieve challenging goals. EXPERTISE: P&L Management • Brand & Visual Strategy • Campaign Planning & Activation • eCommerce • SEO/SEM/SMM • Content Strategy • Email/Push/SMS • Lifecycle Automations • Events & Experiential • Digital Media & Analytics • Promotion Marketing • Partner Marketing • Sales Enablement • PR • Product Development & Commercialization • Cause Marketing • Multicultural Marketing SKILLS: Critical Thinking • Creative • Strategic Planning • Cross-Functional Leadership • Collaboration & Teamwork • Adaptability • Decisiveness • Enthusiasm • Empathy & Self-Awareness • Strong Relationship Building • Bias for Action • Avid Learner • Resourceful • Winning 'Can-Do' Attitude • Intellectual Curiosity • Ownership & Accountability INTERESTS: Outside of work you can find me spending time with my family, cooking, traveling, gardening, out in nature, capturing life in pictures and words, practicing mindfulness meditation, or on my yoga mat. Myers Briggs: INTJ DiSC Profile: Di
Claudia Fierro-Poppen’s Current Industry Trustly
Claudia
Fierro-Poppen’s Prior Industry
General Mills
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Ommie Snacks
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Newell Brands
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Wiley
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Sezzle
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Trustly
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Work Experience

Trustly
Vice President Consumer Marketing
Sun May 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Sezzle
Head Of B2B2C Marketing
Sun Nov 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Apr 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Wiley
Global Director Brand Management
Tue May 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Aug 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Newell Brands
Marketing Director
Wed Apr 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Apr 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Ommie Snacks
Co-Founder/General Manager Entrepreneur
Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
General Mills
Marketing Communications Manager
Fri Jun 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)