Craig Sowell

FAQ About Craig Sowell

• What is Craig Sowell's address?

  Craig Sowell is located at
  9 Hillside Drive, Clinton, United States

• What is Craig Sowell's job title?

  Craig Sowell is a
  Craig is a transformational strategy executive with over 25 years of experience. Craig spent 15 years at IBM with leadership roles across all major functions of strategy & marketing and business segments. Craig continued his career serving as both the head of marketing and strategy (CMO and CSO) of Datapipe, Labcorp Drug Development and WCG Clinical. Craig has led both Marketing and Corporate Strategy in multiple organizations, engaging the Leadership Team as well as Boards of Directors in market insights, go to market strategy and the development of strategic growth initiatives. In this capacity, Craig has driven product and solution development, an enterprise data strategy as well as M&A strategy and execution. Craig has a track record of tackling emerging business opportunities, managing new Brands and building high performance strategy and marketing teams. He transformed an existing strategy and marketing organizations at LabCorp and built marketing organizations from the ground up at Datapipe and WCG Clinical. In all cases, he has excelled at leveraging leading practices to modernize and increase the relevance of marketing as well as effectively partnering across the organization including with CEOs, Commercial and Business Unit Leadership. Strategic planning, go to market strategy, customer experience and campaign execution are specialty areas for Craig. He has launched new brands globally, managed the development and launch of new products and services as well as built enablement programs for both sales and buyers. Craig launched the first ever cross company brand at IBM, the IBM SmartCloud. He also executed a Brand strategy at WCG that integrated 26 acquired company brands into a single brand strategy and architecture. Craig has optimized the execution of both external and internal agency teams. While at IBM, he built and led an internal Design Team – leveraging cross agency resources and agile methodologies to launch IBM’s first ever Services eCommerce channel the IBM Marketplace. The Start Center For Cancer Research

• What industry does Craig Sowell currently work in?

  Craig Sowell currently works in the
  The Start Center For Cancer Research

• What is Craig Sowell's area of expertise?

  Craig Sowell specializes in
  Craig is a transformational strategy executive with over 25 years of experience. Craig spent 15 years at IBM with leadership roles across all major functions of strategy & marketing and business segments. Craig continued his career serving as both the head of marketing and strategy (CMO and CSO) of Datapipe, Labcorp Drug Development and WCG Clinical. Craig has led both Marketing and Corporate Strategy in multiple organizations, engaging the Leadership Team as well as Boards of Directors in market insights, go to market strategy and the development of strategic growth initiatives. In this capacity, Craig has driven product and solution development, an enterprise data strategy as well as M&A strategy and execution. Craig has a track record of tackling emerging business opportunities, managing new Brands and building high performance strategy and marketing teams. He transformed an existing strategy and marketing organizations at LabCorp and built marketing organizations from the ground up at Datapipe and WCG Clinical. In all cases, he has excelled at leveraging leading practices to modernize and increase the relevance of marketing as well as effectively partnering across the organization including with CEOs, Commercial and Business Unit Leadership. Strategic planning, go to market strategy, customer experience and campaign execution are specialty areas for Craig. He has launched new brands globally, managed the development and launch of new products and services as well as built enablement programs for both sales and buyers. Craig launched the first ever cross company brand at IBM, the IBM SmartCloud. He also executed a Brand strategy at WCG that integrated 26 acquired company brands into a single brand strategy and architecture. Craig has optimized the execution of both external and internal agency teams. While at IBM, he built and led an internal Design Team – leveraging cross agency resources and agile methodologies to launch IBM’s first ever Services eCommerce channel the IBM Marketplace.

• Which languages does Craig Sowell speak? 

  Craig Sowell speaks the following languages:
  No languages available.

• Which industries has Craig Sowell previously worked in?   

  Craig Sowell has prior experience in the following industries:
  Gartner , Wirb Copernicus , Wirb Copernicus , Covance , Datapipe , Ibm , Ibm , Ibm , Ibm , Ibm , Ibm , Ibm , Cuna Mutual , Kaiser Permanente

• What is Craig Sowell’s work experience?  

  Craig Sowell has the following professional experience:
  The Start Center For Cancer Research , Gartner , Wirb Copernicus , Wirb Copernicus , Covance , Datapipe , Ibm , Ibm , Ibm , Ibm , Ibm , Ibm , Ibm , Cuna Mutual , Kaiser Permanente .

• How can I find Craig Sowell on LinkedIn?  

  You can view Craig Sowell’s
  LinkedIn profile at LinkedIn URL.

• What are Craig Sowell’s work email addresses?  

  Craig Sowell’s work email addresses are
  [email protected].

• What company does Craig Sowell work for?  

  Craig Sowell works at
  The Start Center For Cancer Research