
Danielle Blugrind
As a Senior Consumer Insights Manager at Roku, the leading streaming platform in America, I lead research initiatives... | 18 Beacon Point, Ladera Ranch, United States
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Danielle Blugrind’s Location 18 Beacon Point, Ladera Ranch, United States
Danielle Blugrind’s Expertise As a Senior Consumer Insights Manager at Roku, the leading streaming platform in America, I lead research initiatives that help attract and retain millions of consumers to our streaming players and smart home products. I have over 20 years of experience in market research, working with clients across various industries and sectors, such as consumer packaged goods, retail, food and beverage, television and entertainment, and financial services. My core competencies include moderating, creative ideation, all forms of qualitative and quantitative research, storytelling, and data visualization. I collaborate with cross-functional teams and stakeholders to design and execute customized research solutions that address specific business problems and opportunities. I deliver high-quality and actionable insights that inform and inspire brand strategies, marketing campaigns, product development, and customer experience. I am passionate about understanding consumer behavior, preferences, and trends, and leveraging them to drive growth and innovation for Roku and our partners. I'm the voice of the consumer.
Danielle Blugrind’s Current Industry Upstart
Danielle
Blugrind’s Prior Industry
Johnson And Johnson
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Mattel
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Taco Bell
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Front Room Research
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Burke
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Roku
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Upstart
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Work Experience

Upstart
Senior Manager Consumer Insights
Fri Dec 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Roku
Senior Consumer Insights Manager
Tue Oct 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Dec 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Burke
Senior Account Executive
Mon Jan 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed May 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Front Room Research
Owner, Moderator
Thu May 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Dec 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Taco Bell
Director, Consumer Insights & Brand Strategy
Wed Sep 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Apr 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
Mattel
Sr. Manager, Consumer Research
Tue Jan 01 1991 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time)
Johnson And Johnson
Research Analyst: Intraocular Lenses & Pharmaceuticals
Fri Jun 01 1990 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Sep 01 1991 00:00:00 GMT+0000 (Coordinated Universal Time)