
David Crossland
With over 7 years of experience in research and design, I am a skilled User Experience (UX) practitioner... | Immersive Labs, Programme, United Kingdom
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David Crossland’s Emails da****@im****.co
David Crossland’s Phone Numbers 44203893****
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David Crossland’s Location Immersive Labs, Programme, United Kingdom
David Crossland’s Expertise With over 7 years of experience in research and design, I am a skilled User Experience (UX) practitioner who prioritises user-centred design to shape software products, services, and websites. My focus on lean user research, rapid iteration, and experimentation has helped improve conversion rates. I’ve worked on a wide range of eCommerce websites, mobile/web applications and enterprise scale SAAS. I follow a rigorous discovery process to pull out any assumptions, carry out stakeholder interviews, compile jobs to be done, user flows and storyboards. I can produce rapid wireframes and testable prototypes to get concepts out and in front of users as quickly as possible. This means testing ideas rapidly with minimal investment from developers. The user should be at the heart of discovery. Utilising formative, generative and usability testing to form an integral part of taking any new product or feature from inception to release. I have also managed a mixed team of UX specialists ensuring we deliver research analysis and working prototypes on time.
David Crossland’s Current Industry Nationwide Building Society
David
Crossland’s Prior Industry
Immersive Labs
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Littlewoods Index
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Argos
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Axa Financial
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Knightstone Housing Association
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Natural Interaction
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Self Employed
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Nationwide Building Society
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Work Experience

Nationwide Building Society
Senior Ux Designer
Wed Nov 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Immersive Labs
Lead Ux Designer
Sat Jan 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Sep 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Immersive Labs
Senior Ux Consultant
Sun Dec 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Self Employed
User Experience Researcher
Sun Sep 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Dec 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Natural Interaction
User Experience Consultant
Sat Apr 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Sep 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Knightstone Housing Association
Customer Advisor
Sun Sep 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Apr 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Axa Financial
Customer Service Technical Representative
Fri Sep 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Sep 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Argos
Shop Assistant
Sun Jan 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Sep 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)
Littlewoods Index
Shop Assistant
Fri Dec 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Aug 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)
Immersive Labs
Lead Ux Consultant
— Present