
David Sason
Content-Generating Product Marketing Unicorn I’m a hands-on B2B content marketer and PMM who has held collaborative, content-generating roles on... | San Francisco Bay Area, San Francisco Bay Area, United States
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David Sason’s Emails ds****@at****.com
David Sason’s Phone Numbers No phone number available.
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David Sason’s Location San Francisco Bay Area, San Francisco Bay Area, United States
David Sason’s Expertise Content-Generating Product Marketing Unicorn I’m a hands-on B2B content marketer and PMM who has held collaborative, content-generating roles on diverse teams—from Product Marketing & Brand Marketing to Demand Generation & Sales Enablement. My agency-and-media background helps me efficiently guide plans from marketing strategy through campaign execution and KPI analysis, while balancing creativity, cross-functional goals, and customer obsession. To align the market's pain points to software solutions, I tell the right story at the right time—and turn audience clicks into active customers. - Persona Marketing, Product Marketing, and Solution Marketing - Content Marketing, Content Strategy, Content Management, and Content Distribution - Customer Marketing - Digital Marketing including SEO, PPC, and Digital Advertising - Sales Enablement and Partner Enablement, including eLearning, ILT, and VILT - Demand Generation and Inbound Marketing - Global Collaboration across Multiple Functional and Product Groups - Project Management and Stakeholder Management - Instructional Content Design for Customer-Facing Websites and Internal Training - Podcasting including Production, Scripting, Interviewing, Hosting, and Promotion - Blogging, Editorial Management, and Brand Publishing - Market Research and Customer Journey Mapping - Event Marketing, Customer Focus Groups, and User Groups - Creative Direction, Creative Coaching, and Mentorship - Bias Toward Action, Transparency, and Teamwork I've also served as freelance B2B copywriter, content strategist, and product marketing consultant for many high tech startups and enterprises throughout Silicon Valley. For over a decade, I was a music journalist/arts & entertainment columnist who interviewed icons from the Beastie Boys to Buddy Guy, as well as a technology and media trends columnist and restaurant critic. I’ve also helped with digital marketing and promotion for the award-winning documentary "Mama Gloria," a poignant profile of late transgender sage Gloria Allen. (Visit www.mamagloriafilm.com for festival and streaming info.) And I'm a screenwriter for film and television. Let's chat about the features "Detour" and "Sugarcoated;" the series "Abstract Ink;" and/or the most captivating thing you've watched lately! : )
David Sason’s Current Industry Pwc
David
Sason’s Prior Industry
Portal Publications
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Common Ground Magazine Dragonfly Media
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North Bay Bohemian
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Chrisad
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Radiant Logic
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Eccolo Media
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Robert Half International
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Focus Pdm
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Infor
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Oracle
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Tiktok
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Atlassian
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Sason Marketing
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Pwc
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Work Experience

Pwc
Product Marketing and Customer Marketing Content, Technology & Innovation
Fri Dec 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Sason Marketing
Product Marketing & Content Marketing Consultant / Freelance Copywriter
Mon May 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Atlassian
Senior Product Marketing Manager, Content - Confluence
Mon Aug 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon May 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Oracle
Principal Instructional Content Designer / Podcaster, Enablement - Oracle Sales & Partner Academy
Mon Jun 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Aug 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Tiktok
Head of Content Marketing, Americas - TikTok for Business / Lark Suite
Tue Jan 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Oracle
Director of Content & Digital Marketing / Go-to-Market (GTM) Content Director - HCM PMM
Tue Nov 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jul 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Infor
Lead Content Strategist, Global Demand Generation Center
Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Focus Pdm
Director of Marketing & Public Relations
Tue Jan 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Robert Half International
Content Marketing Manager, Online / Digital
Sun Jan 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Eccolo Media
Senior Content Marketing Writer
Sat Jan 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Radiant Logic
Marketing Operations Manager / Analyst Relations
Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Chrisad
Copywriter & Copyeditor
Sun Jan 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
North Bay Bohemian
Columnist (Music, Culture, New Media Trends, Restaurants, Arts & Entertainment)
Sat Jan 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Common Ground Magazine Dragonfly Media
Operations Manager/Staff Writer
Thu Jan 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)
Portal Publications
International Accounts Coordinator
Mon Jan 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time)