
David Turner
A strategic global CMO with extensive experience of international B2B marketing, business development and partner management in the... | United Kingdom
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David Turner’s Emails [email protected]
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David Turner’s Location United Kingdom
David Turner’s Expertise A strategic global CMO with extensive experience of international B2B marketing, business development and partner management in the business software sector, including start-up, mid-sized and multinational companies. Track record of leading complex global branding projects, transforming marketing teams to a true digital-first approach, building highly effective demand generation operations and creating strong brand and customer advocacy through engaging thought leadership strategies. Experience of delivering innovative creative and strategies as well as targeted ABM campaigns, effective websites and powerful communication programs. I have built and led international marketing teams, nurturing an environment of innovation and originality while focusing on delivering leads and pipeline to the business. I've worked as part of management teams that successfully navigated businesses through significant growth, stock market listing, international expansion, acquisitions and buyouts. ACHIEVEMENTS BRANDING: Replaced 40 brands in 26 countries with a single global brand for Unit4, creating the 6th largest ERP brand worldwide and the platform for their future transformation and growth. Built the IRIS Education brand from scratch to being voted UK EdTech Company of the Year by two industry bodies in just two years. DIGITAL TRANSFORMATION: Rebuilt the IRIS marketing team to be digital-first, growing web traffic by c.30% per year and doubling visitor-to-lead conversion to 3% in 18 months. Built a digital-only sales channel for SaaS solutions that achieved industry-leading benchmarks in a year. BUSINESS DEVELOPMENT: Grew the business development operation for French AI scale-up Sidetrade from 12 to 22 heads and launched an inside sales operation targeting SMBs. DEMAND GENERATION: Rebuilt the IRIS demand generation operation, growing the percentage of marketing generated pipeline from 22% to more than 32% of total sales in two years while increasing order value by >10% / year. Built an EMEA-wide central demand generation operation from scratch at NetSuite which drove high-volume inbound leads using all aspects of digital and online marketing. PRODUCT MARKETING: Transformed IRIS HR Pro by driving a new product and development strategy, repositioning and rebranding it as Staffology HR and relaunching it to become IRIS’ fastest-growing strategic HR platform, all in under 18 months. In late 2000s, after conceiving and creating a cloud accounting software start-up within Coda (later, Unit4), continued to play a key role in growing FinancialForce (now Certinia).
David Turner’s Current Industry Veriforce
David
Turner’s Prior Industry
Coda
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Pancredit Systems
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Unit4
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Nucleus Software
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Netsuite
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Sidetrade
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Iris Software
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Fusedale
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Chas A Veriforce
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Veriforce
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Work Experience

Veriforce
VP Content and Communications Strategy
Sat Jun 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Chas A Veriforce
Head of Marketing
Sun Oct 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jun 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time)
Fusedale
Chief Marketing Officer
Tue Aug 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jun 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time)
Iris Software
Chief Marketing Officer
Mon Mar 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Aug 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Sidetrade
Chief Marketing Officer
Tue Oct 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Mar 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Netsuite
Senior Director, EMEA Marketing
Sun Nov 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Sep 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Nucleus Software
VP Marketing
Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Oct 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Unit4
Group Marketing Director / CMO
Sat Mar 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Dec 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Coda
Group Marketing Director
Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Feb 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
Pancredit Systems
Marketing Manager
Wed May 01 1996 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Dec 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time)
Coda
UK Marketing Manager
Tue Oct 01 1991 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed May 01 1996 00:00:00 GMT+0000 (Coordinated Universal Time)