
Deborah Potts
Founding Director Summit Advisory, specialist Travel Industry corporate finance boutique firm. Helping travel business owners grow, acquire or... | Elman Wall, London, United Kingdom
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Deborah Potts’s Emails de****@el****.co
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Deborah Potts’s Location Elman Wall, London, United Kingdom
Deborah Potts’s Expertise Founding Director Summit Advisory, specialist Travel Industry corporate finance boutique firm. Helping travel business owners grow, acquire or sell their travel businesses. Deborah also directs Marketing & Comms for Elman Wall Travel Accountants. She conceived and created the prestigious annual Travel Directors’ Summit for owners of private UK travel businesses. In 2018 she organised the first all-female speaker line-up for any UK travel industry conference to celebrate the centenary since the first UK women got the vote. Deborah is a regular Speaker at Travel Industry Association conferences and Masterclasses, recently addressing the 2019 ABTA Travel Finance Conference on the Mergers and Acquisitions landscape and initiating the first ABTA Exit Planning seminar. Deborah is particularly proud to be an Ambassador for the Family Holiday Association charity and to have founded the recent UK Travel Industry wide 500 for 500 campaign which raised 250k to provide 500 families with 500 desperately needed breaks. In her past, Deborah was one of the first women to be admitted to her Cambridge college. Upon graduating, she joined the Travel Industry as a Holiday Rep for Club 18-30 Holidays, progressing rapidly into senior management before founding a Travel Industry Management Consultancy with Headhunting division. She subsequently co-founded and grew from the kitchen table an award winning, 26 million T/O tour operator with Ski, Shortbreak (UK & European) Camping, Self-Catering, Sailing and Theme Park divisions alongside the first ever UK French specialist retail agency. Her remit encompassed Product, Purchasing, Partnerships, Publishing and Promotions. Having always championed her fellow female colleagues, Deborah was proud to be working with a predominantly female board. In her 20s, as a young female manager and mother, Deborah herself had been forced to tackle sex discrimination head on to defend her income, most of which went on childcare at the time. Deborah knows first hand how to grow travel businesses and how to value them . She knows what needs to go right and, more importantly, what can go wrong. Everything she says is based on experience and action, not theory. Deborah now enjoys helping other travel business owners grow their profits and achieve successful exits or acquisitions. ...... Specialties: Mergers and Acquisitions Travel Industry, Business Growth, Profit Improvement, Turnaround, Strategy
Deborah Potts’s Current Industry Summit Advisory
Deborah
Potts’s Prior Industry
Ilg
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Tour Operator Personnel Services Management Consultancy And Recruitment
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Leisure Direction
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Elman Wall Travel Accountants
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Deborah Potts Consulting
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Cavendish Ware Wealth Management And Financial Planning
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Summit Advisory
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Work Experience

Summit Advisory
Director
Mon Aug 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Elman Wall Travel Accountants
Director of Marketing
Sun Mar 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Deborah Potts Consulting
Managing Director
Sun Mar 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Cavendish Ware Wealth Management And Financial Planning
Communications Consulting
Sun Mar 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Mar 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Leisure Direction
Deputy MD & Co-Founder
Thu Jan 01 1987 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
Tour Operator Personnel Services Management Consultancy And Recruitment
Founder
Mon Sep 01 1986 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jun 01 1995 00:00:00 GMT+0000 (Coordinated Universal Time)
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Senior Manager
Thu Jan 01 1981 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 1986 00:00:00 GMT+0000 (Coordinated Universal Time)