
Doug Hanson
I love making things better. Brands. Products. People. Experiences. I’m always looking forward, trying to understand what’s next... | Moncton, New Brunswick, Canada
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Doug Hanson’s Emails do****@m5****.ca
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Doug Hanson’s Location Moncton, New Brunswick, Canada
Doug Hanson’s Expertise I love making things better. Brands. Products. People. Experiences. I’m always looking forward, trying to understand what’s next and how it can be leveraged to level up the company I'm with. I bring my visions to life with a clear strategic plan, executed by amazing teams, and always guided by the customer’s journey. I act like an owner of the business. I’ve been blessed to spend my entire professional career in marketing and advertising – with the last 12 years in senior and executive positions. All of the 80 hour weeks, the intense pressure from clients, and the non-stop self-study has paid off. Here are a few things I’ve learned about myself: My strategies, when executed as envisioned, get results. - Nearly tripled sales revenues in a five year period in a very mature industry - Reduced customer acquisition costs by 38% by implementing an inbound marketing strategy - Product vision opened new markets with short-term incremental revenue of more than 5 million and a runway for exponential growth I’m a strong communicator and uncommonly persuasive. - I’ve successfully negotiated controversial changes with our network of independent retailers and management team - I negotiated and landed an industry leading celebrity endorsement/influencer in 2019 - I’ve delivered dozens of presentations internally and externally with very positive outcomes and feedback I’m not afraid to try something new and learn how to make things better. - I’m constantly challenging myself to learn more and learn about new topics - I’m a student of marketing, leadership, and customer experience. I read and re-read books and articles. I attend conferences. I listen to podcasts. I take courses - I’m curious and data-driven. While I trust my gut, I also want proof from data and analytics, results from other industries, and feedback from my customers I paint a picture of what’s possible. I get people excited and show them the path to make it a reality. I coach and guide amazing people. I do it all to make customers fall in love. I’d love to talk more about this over a Pepsi or milkshake. I could go on and on about branding, advertising, inbound marketing, customer experience, culture and leadership. And if that doesn’t interest you, we can talk shoes, fashion, baking, or basketball. Specialties: Strategy Branding Communication Vision Alignment Leadership Coaching Customer Experience Negotiation Market Research Data Analytics & Reporting Inbound Marketing Digital Marketing Social Media Marketing Channel Management
Doug Hanson’s Current Industry Prestige Homes
Doug
Hanson’s Prior Industry
M5 Marketing Communications
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Smart Technologies
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Prestige Homes
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Work Experience

Prestige Homes
Vice President Marketing & Sales
Mon Jul 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
M5 Marketing Communications
Senior Strategist
Tue May 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jul 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Smart Technologies
international marketing specialist
Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
M5 Marketing Communications
account director
Fri Feb 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue May 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)