
Douglas Mcfarlane
-Presented 2017 Retail Commercial plan at National Sales Conference to 250+ sales employees -Developed, integrated and managed a... | Toronto, Toronto, Canada
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Douglas Mcfarlane’s Location Toronto, Toronto, Canada
Douglas Mcfarlane’s Expertise -Presented 2017 Retail Commercial plan at National Sales Conference to 250+ sales employees -Developed, integrated and managed a fully automatic asset ordering tool used by 150+ sales reps across the country -Worked with 3rd party developers to build a rep facing execution planning tool used to plan and budget all retail programs -Managed procurement and distribution of Labatt branded fridges used to increase cold space and encourage impulse buying with our retail partners. -Established pricing model in 10 provinces for 20+ new brands during Mill St. Integration -Managed weekly price change meetings Regional VPs + Sales Directors for all English Speaking Canadian Provinces -Analyze consumer trends and macro economic factors to develop price change recommendations to be presented to senior management. Labatt Top Performer - 2017 -Manage commercial & brewery finances for Mill Street, Stanley Park and Archibald Breweries, as well as the commercial performance of Corona, Stella, Hoegaarden and Leffe -Led the 2018 commercial budget rollup for 3 craft breweries -Prepare and present monthly financial performance to the President and CFO of Labatt -Support the VP High End on the development of the 1 and 3 year plans of the craft and import business. -Analyzed national sales data to discover consumer trends and implement category solutions to capitalize on sales opportunities -Managed National JDA image database for entire Category Management Team -Managed relationship with various loyalty database programs (Dunnhumby, Aimia, TopShelf), and supported national category team with data dashboard creation -Utilizing consumer shopping trends, developed a 3D Digital Mockup of a premium beer shopping experience for a provincial liquor board business proposal, helping secure a preferred Category Partnership -Secured Category Partnership with two retail chains through planogram execution and retail analysis. -Named Sales Rep of the Month in May 2015 -Grew territory market share by 1.1 percentage points -District Champion for SalesForce iOS CRM App rollout, training and supporting my sales team for a smooth integration -Led the region in Bud Light Apple launch distribution. - 6 month talent program with focused training and development across multiple commercial functions supporting the Ontario Sales Region - Managed and executed successful tracking of all in market commercial capex assets for the Ontario Sales Region - Supported Sales Intelligence Team by developing a new tool to visualize weekly sales rep and district sales manager performance.
Douglas Mcfarlane’s Current Industry Labatt Breweries of Canada
Douglas
Mcfarlane’s Prior Industry
Labatt Breweries of Canada
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Work Experience

Labatt Breweries of Canada
Commercial Finance Manager - High End Company
Thu Jun 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Labatt Breweries of Canada
Retail Solutions Specialist
Tue Nov 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jun 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Labatt Breweries of Canada
Category Planning Manager
Tue Mar 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Nov 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Labatt Breweries of Canada
Pricing Analyst
Tue Sep 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Mar 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Labatt Breweries of Canada
Sales Representative
Wed Oct 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Sep 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Labatt Breweries of Canada
Sales Development Program - Ontario
Thu May 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Oct 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)