Esther Ng

FAQ About Esther Ng

• What is Esther Ng's address?

  Esther Ng is located at
  Singapore

• What is Esther Ng's job title?

  Esther Ng is a
  1. MULTI-CHANNEL, FULL-SUITE EXPERTISE - Robust hybrid background: Brand-building, reputation management & thought leadership - energy; finance; Govt; FMCG; retail etc. - Adept at data mining & analytics with tools like GWI, BrandWatch, Crimson Hexagon, Newswhip. - Deep experience across Earned, Paid, Social, Owned: I have strong media relations expertise (incl. Crisis Comms; Media Training); also led end-to-end influencer & content partnership campaigns, incl. the global influencer league for Unilever (Pond's Insiders). Driven various community partnerships, plus led projects with Studio teams. - Award-winning campaigns: E.g. "The Perfect Voiceovers", winner of 2020 PR Awards Asia's "Grand Prix Award" & "Tiger Air-Ink". - Large-scale, multi-market work: Regional & Media Lead for Shell MtFS 2017 and 2018 (17 markets); oversaw 13 markets (incl. US and UK) for Pond's + 3 key markets (Indonesia, Philippines, Thailand) for TRESemme. I've developed numerous in-market toolkits for STB, SIA, Standard Chartered, Unilever, etc. - Strong sales & project management: Track record winning sizeable accounts e.g. DesignSingapore Council, Singapore Airlines, Banyan Tree Holdings, etc. (>S$600,000 annual potential). I handle multiple clients' business priorities, budgets & stakeholders. 2. TRAVEL, TOURISM & HOSPITALITY SPECIALTY - Travel & Tourism Lead in Edelman Singapore: Clients include the Singapore Tourism Board (STB), SIA, Banyan Tree, plus relevant sectors (e.g. Starbucks, Nestle, Tiger Beer). Beyond leading STB's Retail, Hotels and Corporate portfolios, I drive teams for STB’s Domestic Recovery strategy: incl. positioning, audience segmentation, channel & content planning, messaging and execution. - Innovator and self-starter: Pioneered the COVID-19 Special Report: Culture Change in Tourism & Hospitality to great industry interest. - Wide experience with diverse industry stakeholders. Led notable tourism campaigns e.g. Singapore Food Festival, Singapore Tourism Awards, Design Orchard, Crazy Rich Asians (SG & LA), Ultra Singapore, Singapoliday, SRV, etc. 3. TEAM PLAYER & LEADER - Ownership of employee career pathing for teams and line reports; active involvement in recruitment & retention. - In-house trainer for teams: New Biz Pitching; Media Relations; KOL Management (incl. business decision-makers). - Representative at Spikes Asia; Women Leading Change Conference etc. I was also selected to represent the SG office at a 6-month Shanghai posting and received a 2021 nomination for the Edelman Challenger Awards (high-achieving women within the global network). Edelman

• What industry does Esther Ng currently work in?

  Esther Ng currently works in the
  Edelman

• What is Esther Ng's area of expertise?

  Esther Ng specializes in
  1. MULTI-CHANNEL, FULL-SUITE EXPERTISE - Robust hybrid background: Brand-building, reputation management & thought leadership - energy; finance; Govt; FMCG; retail etc. - Adept at data mining & analytics with tools like GWI, BrandWatch, Crimson Hexagon, Newswhip. - Deep experience across Earned, Paid, Social, Owned: I have strong media relations expertise (incl. Crisis Comms; Media Training); also led end-to-end influencer & content partnership campaigns, incl. the global influencer league for Unilever (Pond's Insiders). Driven various community partnerships, plus led projects with Studio teams. - Award-winning campaigns: E.g. "The Perfect Voiceovers", winner of 2020 PR Awards Asia's "Grand Prix Award" & "Tiger Air-Ink". - Large-scale, multi-market work: Regional & Media Lead for Shell MtFS 2017 and 2018 (17 markets); oversaw 13 markets (incl. US and UK) for Pond's + 3 key markets (Indonesia, Philippines, Thailand) for TRESemme. I've developed numerous in-market toolkits for STB, SIA, Standard Chartered, Unilever, etc. - Strong sales & project management: Track record winning sizeable accounts e.g. DesignSingapore Council, Singapore Airlines, Banyan Tree Holdings, etc. (>S$600,000 annual potential). I handle multiple clients' business priorities, budgets & stakeholders. 2. TRAVEL, TOURISM & HOSPITALITY SPECIALTY - Travel & Tourism Lead in Edelman Singapore: Clients include the Singapore Tourism Board (STB), SIA, Banyan Tree, plus relevant sectors (e.g. Starbucks, Nestle, Tiger Beer). Beyond leading STB's Retail, Hotels and Corporate portfolios, I drive teams for STB’s Domestic Recovery strategy: incl. positioning, audience segmentation, channel & content planning, messaging and execution. - Innovator and self-starter: Pioneered the COVID-19 Special Report: Culture Change in Tourism & Hospitality to great industry interest. - Wide experience with diverse industry stakeholders. Led notable tourism campaigns e.g. Singapore Food Festival, Singapore Tourism Awards, Design Orchard, Crazy Rich Asians (SG & LA), Ultra Singapore, Singapoliday, SRV, etc. 3. TEAM PLAYER & LEADER - Ownership of employee career pathing for teams and line reports; active involvement in recruitment & retention. - In-house trainer for teams: New Biz Pitching; Media Relations; KOL Management (incl. business decision-makers). - Representative at Spikes Asia; Women Leading Change Conference etc. I was also selected to represent the SG office at a 6-month Shanghai posting and received a 2021 nomination for the Edelman Challenger Awards (high-achieving women within the global network).

• Which languages does Esther Ng speak? 

  Esther Ng speaks the following languages:
  No languages available.

• Which industries has Esther Ng previously worked in?   

  Esther Ng has prior experience in the following industries:
  MSLGROUP

• What is Esther Ng’s work experience?  

  Esther Ng has the following professional experience:
  Edelman , MSLGROUP .

• How can I find Esther Ng on LinkedIn?  

  You can view Esther Ng’s
  LinkedIn profile at LinkedIn URL.

• What are Esther Ng’s work email addresses?  

  Esther Ng’s work email addresses are
  [email protected] .

• What company does Esther Ng work for?  

  Esther Ng works at
  Edelman