Ethan Goodman

Ethan Goodman

Executive Vice President, Commerce Media | Detroit, Michigan, United States

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Work Experience

The Mars Agency

Executive Vice President, Global Digital Commerce

2023-02-01 — Present

The Mars Agency

Senior Vice President, Commerce Media & Innovation

2016-01-01 — 2023-02-01

The Mars Agency

Vice President, Digital & Innovation

2014-06-01 — 2016-01-01

Zell Lurie Institute for Entrepreneurial Studies

Advisor, Zell Lurie Commercialization Fund

2012-10-01 — Present

Mars Ventures (formerly Griffon Ventures)

Managing Director

2012-10-01 — 2023-02-01

Leo Burnett

Director, Digital Strategy

2011-04-01 — 2012-10-01

Leo Burnett

Manager, Digital Strategy

2009-10-01 — 2011-04-01

Collective Bias

Senior Manager - Strategic Planning

2009-05-01 — 2009-10-01

MARS Advertising

Manager of Digital Shopper Marketing

2008-05-01 — 2009-10-01

MARS Advertising

Senior Account Executive

2007-09-01 — 2008-05-01

MARS Advertising

Insights Analyst & Associate Account Planner

2005-05-01 — 2007-09-01

Palace Sports & Entertainment

Strategic Communications Intern

2004-05-01 — 2004-08-01

Skills

creating impact multicultural marketing measurement marketing analytics

Languages

English