Florian Lüthi

FAQ About Florian Lüthi

• What is Florian Lüthi's address?

  Florian Lüthi is located at
  Branchen Versicherung Schweiz, Sihlquai 255, Switzerland

• What is Florian Lüthi's job title?

  Florian Lüthi is a
  <As a little boy, my mother took me shoe shopping. In the second or third store that we've visited we've found a pair that fit the criteria in terms of price, size, design, etc. and my mom was about to pay for the shoes. However, to her surprise little Florian objected and insisted that it wasn't the right pair after all. She asked me why I didn't want the pair and I explained that the sales woman didn't appear sincere, friendly and genuinely interested in selling those shoes. Needless to say, my mom didn't buy any shoes in that store and we had to go elsewhere to find the shoes for me.> Looking back, I feel that this story about 'brand experience' is somehow in my DNA. I'm convinced that the right brand experience is of the most important factors in any commercial interaction whether it is online or offline. I'm a Market Economist with over 19 years of experience in Branding, Marketing and Design; originally educated as an architectural draftsman and newspaper journalist. - Solid allrounder in all things branding and marketing, i.e. brand management, corporate identity and culture, design, marketing & communications, brand guardianship, etc. - Passionate in building the right "brand experience", whether it's through physical spaces, online/digital or through the customer service that one might expect - "Hands on" attitude in brand activation and events - Vast experience in project management, campaigns and budgeting - Strong sense of brand strategy and entrepreneurial thinking - Fluent in English and German; and conversational in French, Danish and Chinese (Mandarin) - Excellent communicator between Asian and Western cultures - Experienced negotiator and facilitator with a strong sense for tact and diplomacy - Over 18 years of life and work experience in Asia I was born and grew up in Switzerland, but after having lived in various countries away from "home" I rather consider myself as one of those 'global citizens'. Branchen Versicherung Genossenschaft

• What industry does Florian Lüthi currently work in?

  Florian Lüthi currently works in the
  Branchen Versicherung Genossenschaft

• What is Florian Lüthi's area of expertise?

  Florian Lüthi specializes in
  <As a little boy, my mother took me shoe shopping. In the second or third store that we've visited we've found a pair that fit the criteria in terms of price, size, design, etc. and my mom was about to pay for the shoes. However, to her surprise little Florian objected and insisted that it wasn't the right pair after all. She asked me why I didn't want the pair and I explained that the sales woman didn't appear sincere, friendly and genuinely interested in selling those shoes. Needless to say, my mom didn't buy any shoes in that store and we had to go elsewhere to find the shoes for me.> Looking back, I feel that this story about 'brand experience' is somehow in my DNA. I'm convinced that the right brand experience is of the most important factors in any commercial interaction whether it is online or offline. I'm a Market Economist with over 19 years of experience in Branding, Marketing and Design; originally educated as an architectural draftsman and newspaper journalist. - Solid allrounder in all things branding and marketing, i.e. brand management, corporate identity and culture, design, marketing & communications, brand guardianship, etc. - Passionate in building the right "brand experience", whether it's through physical spaces, online/digital or through the customer service that one might expect - "Hands on" attitude in brand activation and events - Vast experience in project management, campaigns and budgeting - Strong sense of brand strategy and entrepreneurial thinking - Fluent in English and German; and conversational in French, Danish and Chinese (Mandarin) - Excellent communicator between Asian and Western cultures - Experienced negotiator and facilitator with a strong sense for tact and diplomacy - Over 18 years of life and work experience in Asia I was born and grew up in Switzerland, but after having lived in various countries away from "home" I rather consider myself as one of those 'global citizens'.

• Which languages does Florian Lüthi speak? 

  Florian Lüthi speaks the following languages:
  No languages available.

• Which industries has Florian Lüthi previously worked in?   

  Florian Lüthi has prior experience in the following industries:
  Brandcourage , Mercury , Pico Art International , Avantgarde , Avantgarde , Namibia , Joergensen Associated , Swiss Center Shanghai , Swiss International Air Lines , Berner Oberlander , P Schenk Architects

• What is Florian Lüthi’s work experience?  

  Florian Lüthi has the following professional experience:
  Branchen Versicherung Genossenschaft , Brandcourage , Mercury , Pico Art International , Avantgarde , Avantgarde , Namibia , Joergensen Associated , Swiss Center Shanghai , Swiss International Air Lines , Berner Oberlander , P Schenk Architects .

• How can I find Florian Lüthi on LinkedIn?  

  You can view Florian Lüthi’s
  LinkedIn profile at LinkedIn URL.

• What are Florian Lüthi’s work email addresses?  

  Florian Lüthi’s work email addresses are
  [email protected] .

• What company does Florian Lüthi work for?  

  Florian Lüthi works at
  Branchen Versicherung Genossenschaft