
Francesco Solfrini
With 20+ years of experience in marketing and advertising, I help tech and fintech brands drive growth with... | Sydney, New South Wales, Australia
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Francesco Solfrini’s Location Sydney, New South Wales, Australia
Francesco Solfrini’s Expertise With 20+ years of experience in marketing and advertising, I help tech and fintech brands drive growth with effective strategy, copy and content. Who do I work with? I partner with savvy CEOs and marketing directors seeking genuine results, not vanity metrics. How can I help you achieve your goals? Tech and fintech are complex industries. In these verticals, the focus is often put on product features, not benefits, using language that belongs to the brand, not the audience. Your organisation delivers a much-needed solution, but the market is saturated with look-alike brand propositions, hyperbolic promises and same-same content. Cutting through the noise and communicating your company’s value are becoming increasingly challenging. Working together, we will identify your audience’s ultimate needs, desires and triggers; develop the strategy most suited to them and create quality content that informs, inspires and impels them to act. What makes me different from other writers? 1. Specific industry knowledge: I work with B2C and B2B tech and fintech brands — I understand your industry’s challenges and know the language and messages your audience is exposed to. 2. 20+ years in marketing and advertising: I have worked as client-side marketer, agency group account director, copywriter, content writer and content strategist. This has given me a broad perspective on how to approach projects and content, which allows me to meet business objectives and requirements from multiple stakeholders. 3. Structured process: my Strategic Content Creation (SCC) process has been refined over 20 years of work with talented writers, strategists, creatives and marketers. It helps uncover new content and business opportunities and allows us to deliver on time, on budget and with no headaches. 4. Effective writing: I am a copywriter, a content writer and a content strategist bundled into one. Supported by a thorough yet agile process, I blend market and SEO research with industry experience to develop clear, relevant and specific content that delivers value at every interaction. Working with me allows you to: – Attract the right prospects by speaking their language – Connect with their need states at every step of the buying cycle – Convert them by offering value at every interaction Learn more at: solfrini.com
Francesco Solfrini’s Current Industry Life Sherpa
Francesco
Solfrini’s Prior Industry
Toyota Motor Italia
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Mccann Erickson
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Bullet Marketing Solutions
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New Republique
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Momentum Worldwide
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Frui Creative Holidays And Courses
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Ensemble
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Tlc Marketing Worldwide
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Udku Pty
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Loyal
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Joy
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Solfrini Content Creation
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Canva
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Life Sherpa
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Work Experience

Life Sherpa
Content Writer
Sun Aug 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jul 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Canva
Copywriter and Photographer for the Italian Market
Sat May 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Solfrini Content Creation
Copywriter, Content Writer and Strategist
Fri Jan 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Joy
Senior Account Director
Mon Oct 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Dec 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Loyal
Group Account Director
Thu Feb 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jul 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Udku Pty
Group Account Director
Sun Oct 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Dec 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Tlc Marketing Worldwide
Client Services Director
Thu Sep 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon May 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Frui Creative Holidays And Courses
Photography Teacher
Sat Feb 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Aug 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Ensemble
Account Director
Sat Feb 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jul 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Momentum Worldwide
Senior Account Manager - Digital Focus
Mon Jul 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Feb 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
New Republique
Account / Project Manager - Digital Focus
Tue Jan 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jun 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Bullet Marketing Solutions
Account Director
Mon Jun 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Bullet Marketing Solutions
Account Manager
Tue May 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri May 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
Mccann Erickson
Account Manager
Wed Mar 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Dec 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)
Toyota Motor Italia
Local Advertising Manager - ATL Communication, Toyota and Lexus Brands
Tue Jun 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Feb 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)
Toyota Motor Italia
National Advertising Coordinator - ATL Communication Toyota and Lexus Brands.
Wed Oct 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat May 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time)