
Frank Caruana
Award winning Product Development & Marketing executive, consistently at the forefront of innovation, strategic change and bottom-line results.... | Scottsdale, Arizona, United States
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Frank Caruana’s Location Scottsdale, Arizona, United States
Frank Caruana’s Expertise Award winning Product Development & Marketing executive, consistently at the forefront of innovation, strategic change and bottom-line results. Proven ability to lead both Marketing & Product Management at successful start-ups and dynamic Fortune 500 companies. Innovation leader directly involved in the creation and success of three major new business categories - Advanta (Credit Card monoline acquired by Chase), Trajecta (Artificial Intelligence Software acquired by FICO) and LifeLock (Identity Theft Protection acquired by Symantec). Reputation for rapidly finding opportunity and aggressively capitalizing - Examples include: ■ Upgraded brand, digital marketing and PR for major financial services company that resulted in increased web traffic by 40%, qualified leads and press coverage by over 50%, as well as improved automation and efficiency by 30%. ■ Led the development, marketing and launch of award winning new product that transformed the Identity Protection industry, and dramatically increased LifeLock's growth and valuation. ■ Developed and marketed first Anti-Money Laundering Scoring and analytics solution adopted by largest global banks. ■ Led a VC start-up to develop and market first scalable Artificial Intelligence and Optimization Software designed to solve complex business and risk problems. Product acquired and currently used by FICO. ■ Led the development of advanced risk-adjusted econometric models, with machine learning and marketing optimization analytics to revolutionize the credit card market with Transaction Level Pricing and invention of Balance Transfers. Created first national non-Retail Bank Credit Card Brand. Competencies include: Building teams Digital Marketing New Product Innovation Strategy Direct Response Marketing Branding Market Research Social Media
Frank Caruana’s Current Industry Equifax
Frank
Caruana’s Prior Industry
Advanta
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Danielian Consulting
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Trajecta
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Towergroup
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Fico
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Efunds
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Experian
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Ameriprise Financial
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Nortonlifelock
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Early Warning
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Features Analytics
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Featurespace
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Pindrop
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Equifax
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Work Experience

Equifax
Chief Marketing Officer, Identity and Fraud Division
Thu Mar 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed May 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Pindrop
Vice President of Brand & Product Marketing
Fri Jan 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jul 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Featurespace
Chief Strategy & Marketing Officer (Interim)
Sun Feb 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Dec 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Features Analytics
Chief Marketing Officer (interim)
Fri Aug 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Dec 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Early Warning
Chief Marketing Officer
Mon Oct 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jun 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Nortonlifelock
Head of Strategy and Product Innovation
Thu Nov 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Oct 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Ameriprise Financial
Consultant
Wed Aug 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Dec 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Experian
Managing Director, Anti-Money Laundering Division
Tue Mar 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Aug 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Efunds
Senior Marketing Executive
Sun Feb 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Mar 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)
Fico
Director, Marketing Solutions
Sun Dec 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Sep 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time)
Towergroup
Chief Marketing Officer
Fri Sep 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Feb 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time)
Trajecta
Vice President, Product & Marketing
Tue Sep 01 1998 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Sep 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time)
Danielian Consulting
Vice President, Strategic Solutions Group
Sun Jan 01 1995 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 1998 00:00:00 GMT+0000 (Coordinated Universal Time)
Advanta
Group Director, Portfolio Management & Marketing
Fri Jan 01 1993 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 1995 00:00:00 GMT+0000 (Coordinated Universal Time)