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Gail Rivett

I believe effective growth marketing is a marriage of two opposing variables: creativity and logic. In my 25+... | London, England, United Kingdom

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Gail Rivett’s Emails [email protected]

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Gail Rivett’s Location London, England, United Kingdom

Gail Rivett’s Expertise I believe effective growth marketing is a marriage of two opposing variables: creativity and logic. In my 25+ years experience growing digital and traditional brands in North America and Europe, I have brought both the art and the science to building compelling propositions. Now, with the growing potential of data to differentiate product offerings, the need to understand both consumers and technology automation is critical. Growing startups, scaleups, and mature businesses, I have built customer bases from zero as well as transformed declining performers. As Marketing Director for Tesco’s Blinkboxbooks.com, I led a mobile-first ebooks business from 0 to 100,000 customers in 8 months, mining for successful growth channels in app marketing, multichannel acquisitions, and native content marketing. As Chief Marketing Officer of a 300 million online travel business, Flightnetwork.com, I increased profit by 79% through acquisition growth (brand development & performance channel drivers), customer journey optimisation and first-of-kind loyalty program. In traditional media, I developed global entertainment brands, such as the CSI television franchise and dramatic and lifestyle cable channels including HBO, Food Network, Home and Garden TV, and BBC, working with consumer marketing partners in over 200 countries. Passionate about all things technology, I have a Bachelor of Mathematics degree with a major in Computer Science. Specialties: * Growth strategies, commercial model development, experimentation frameworks * Organisational alignment & execution around growth playbook * Brand Value Articulation, Messaging, Positioning and Thought Leadership, Competitive Landscape * Digital & ATL Marketing - PPC/SEO/ASO, social, video, web development, CRM, analytics, Content/Inbound * Business models - SAAS, ecommerce, ad-supported, partnership and licensing (B2B, B2C) * Board level experience

Gail Rivett’s Current Industry Our Carbon

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Work Experience

Our Carbon

Chief Customer Officer

Fri Sep 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present

Aucspace

Co-Founder & Chief Commercial Officer

Fri May 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Mar 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)

Freelance Marketing And Creative Services

Growth Consultant

Mon Jul 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Present

Settled

Chief Customer Officer

Thu Nov 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jun 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)

Findmypast

Chief Marketing Officer

Mon Jun 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Sep 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)

Blinkbox

Marketing Director, Tesco Digital Entertainment

Sun Sep 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Mar 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)

Flightnetwork Com

Chief Marketing Officer

Fri Oct 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Sep 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)

Astral Media

VP, Interactive & Consumer Marketing

Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)

Mdialog Com

Consultant, Mobile Video App Launch Strategy

Tue Jan 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jul 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)

Alliance Atlantis

SVP, Marketing & Publicity

Tue Jan 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)

Alliance Atlantis

VP, Marketing & Publicity

Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time)

Alliance Atlantis

Director of Marketing

Wed Jan 01 1997 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time)

Tvontario

Manager, Marketing Planning & Support

Tue Jan 01 1991 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 1997 00:00:00 GMT+0000 (Coordinated Universal Time)

Skills

Languages

Gail Rivett Email Addresses

[email protected] Email

Gail Rivett Phone Number

No phone number available. Phone number

FAQ About Gail Rivett

Gail Rivett is located at
London, England, United Kingdom

Gail Rivett is a
I believe effective growth marketing is a marriage of two opposing variables: creativity and logic. In my 25+ years experience growing digital and traditional brands in North America and Europe, I have brought both the art and the science to building compelling propositions. Now, with the growing potential of data to differentiate product offerings, the need to understand both consumers and technology automation is critical. Growing startups, scaleups, and mature businesses, I have built customer bases from zero as well as transformed declining performers. As Marketing Director for Tesco’s Blinkboxbooks.com, I led a mobile-first ebooks business from 0 to 100,000 customers in 8 months, mining for successful growth channels in app marketing, multichannel acquisitions, and native content marketing. As Chief Marketing Officer of a 300 million online travel business, Flightnetwork.com, I increased profit by 79% through acquisition growth (brand development & performance channel drivers), customer journey optimisation and first-of-kind loyalty program. In traditional media, I developed global entertainment brands, such as the CSI television franchise and dramatic and lifestyle cable channels including HBO, Food Network, Home and Garden TV, and BBC, working with consumer marketing partners in over 200 countries. Passionate about all things technology, I have a Bachelor of Mathematics degree with a major in Computer Science. Specialties: * Growth strategies, commercial model development, experimentation frameworks * Organisational alignment & execution around growth playbook * Brand Value Articulation, Messaging, Positioning and Thought Leadership, Competitive Landscape * Digital & ATL Marketing - PPC/SEO/ASO, social, video, web development, CRM, analytics, Content/Inbound * Business models - SAAS, ecommerce, ad-supported, partnership and licensing (B2B, B2C) * Board level experience Our Carbon

Gail Rivett currently works in the
Our Carbon

Gail Rivett specializes in
I believe effective growth marketing is a marriage of two opposing variables: creativity and logic. In my 25+ years experience growing digital and traditional brands in North America and Europe, I have brought both the art and the science to building compelling propositions. Now, with the growing potential of data to differentiate product offerings, the need to understand both consumers and technology automation is critical. Growing startups, scaleups, and mature businesses, I have built customer bases from zero as well as transformed declining performers. As Marketing Director for Tesco’s Blinkboxbooks.com, I led a mobile-first ebooks business from 0 to 100,000 customers in 8 months, mining for successful growth channels in app marketing, multichannel acquisitions, and native content marketing. As Chief Marketing Officer of a 300 million online travel business, Flightnetwork.com, I increased profit by 79% through acquisition growth (brand development & performance channel drivers), customer journey optimisation and first-of-kind loyalty program. In traditional media, I developed global entertainment brands, such as the CSI television franchise and dramatic and lifestyle cable channels including HBO, Food Network, Home and Garden TV, and BBC, working with consumer marketing partners in over 200 countries. Passionate about all things technology, I have a Bachelor of Mathematics degree with a major in Computer Science. Specialties: * Growth strategies, commercial model development, experimentation frameworks * Organisational alignment & execution around growth playbook * Brand Value Articulation, Messaging, Positioning and Thought Leadership, Competitive Landscape * Digital & ATL Marketing - PPC/SEO/ASO, social, video, web development, CRM, analytics, Content/Inbound * Business models - SAAS, ecommerce, ad-supported, partnership and licensing (B2B, B2C) * Board level experience

Gail Rivett speaks the following languages:
No languages available.

Gail Rivett has prior experience in the following industries:
Aucspace , Settled , Findmypast , Blinkbox , Flightnetwork Com , Astral Media , Mdialog Com , Alliance Atlantis , Alliance Atlantis , Alliance Atlantis , Tvontario

Gail Rivett has the following professional experience:
Our Carbon , Aucspace , Freelance Marketing And Creative Services , Settled , Findmypast , Blinkbox , Flightnetwork Com , Astral Media , Mdialog Com , Alliance Atlantis , Alliance Atlantis , Alliance Atlantis , Tvontario .