
Geoffrey Douglas
Strategic thinking MBA with deep marketing analytics experience. Leadership in digesting large datasets and deriving insights that lead... | Chicago, Illinois, United States
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Geoffrey Douglas’s Emails ge****@ir****.com
Geoffrey Douglas’s Phone Numbers No phone number available.
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Geoffrey Douglas’s Location Chicago, Illinois, United States
Geoffrey Douglas’s Expertise Strategic thinking MBA with deep marketing analytics experience. Leadership in digesting large datasets and deriving insights that lead to actionable recommendations. In-depth experience in Customer Modeling, Marketing Analytics, Statistical Analysis, Customer Segmentation, Life-Stage Targeting, Multi-channel Activation, Campaign Management, Modeling and Information Strategy. MBA in 'computational marketing' from Carnegie Mellon. Experiencing presenting complex concepts and insights to C-level stakeholders. Specialties: ☑ Marketing Analytics ☑ Customer Segmentation & Targeting ☑ Marketing Optimization (Digital, Email, DM) Technical Skills: ☑ Modeling: SAS, R, PySpark, Python, Tensorflow ☑ Secondary Segmentation: Experian, Acxiom, Claritas Prism NE, PYCLE, ConneXions ☑ Data Manipulation: Hive, SQL, Excel ☑ Web Analytics: Google Analytics, HitBox ☑ Web Development: HTML, CSS, JavaScript, ☑ Creative: Photoshop, Illustrator ☑ Presentation: PowerPoint
Geoffrey Douglas’s Current Industry Iri
Geoffrey
Douglas’s Prior Industry
Inplace Netvisits
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Broadchoice Interactive
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The Mgis Companies
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The Abreon
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Pwc
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Glytics
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Sears Holdings
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Iri
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Work Experience

Iri
Lead (Principal) - Shopper Targeting & Analytics
Tue Oct 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Sears Holdings
Director - Targeted (real-time) Interactions / Marketing Analytics
Fri Jun 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Sep 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Sears Holdings
Sr. Manager - Targeted Interactions / Marketing Analytics
Sun May 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jun 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Glytics
Marketing Strategy & Analytics Consultant
Mon Jun 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun May 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Pwc
Strategy & Analytics Consultant
Mon Aug 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jul 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
The Abreon
eMarketing Manager
Mon Sep 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Aug 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time)
The Mgis Companies
Web Strategy Consultant
Tue Jan 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Apr 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time)
Broadchoice Interactive
Account Director
Mon Nov 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Oct 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time)
Inplace Netvisits
VP, Marketing & BusDev
Sun Jun 01 1997 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Aug 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time)