
Geoffrey Roth
An exceptionally versatile full-stack Principal Engineer and proven Solutions Architect with 25 years of software engineering, technical leadership,...
Tampa Bay, Tampa Bay, United States
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Geoffrey Roth’s Emails [email protected]
Geoffrey Roth’s Phone Numbers No phone number available.
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Geoffrey Roth’s Location Tampa Bay, Tampa Bay, United States
Geoffrey Roth’s Expertise An exceptionally versatile full-stack Principal Engineer and proven Solutions Architect with 25 years of software engineering, technical leadership, and team management experience. After receiving his BFA from Parsons, the New School for Design in Paris, Geoffrey moved back to his native New York to begin his career as a designer, quickly working his way up to Creative Director. At Underline, he played pivotal roles in overseeing the growth of the company from a startup of 5 to nearly 100 within 18 months, and in positioning the company for acquisition. Post-acquisition, after taking the better part of a year off to travel around the world, and seeking a new challenge, Geoffrey switched gears in 2002, deciding to devote himself exclusively to programming. He never looked back. As a member of the Nike+ web development team, Geoffrey helped build one of the most transformative and disruptive online experiences to date in the running category. The game-changing Nike+ site earned the team a host of awards, and reinforced Nike's position as undisputed category leader. Geoffrey continued to build pioneering sites and garner accolades throughout his 4+ years at R/GA. Geoffrey then took his talents to Steady where he led the web development discipline. There, he worked on iPhone apps for Vogue and Revlon, but specialized in building bespoke Content Management Systems in PHP, Node.js, MySQL, and MongoDB. Additionally, he focused in building tools and APIs that help businesses leverage and curate their social media presence across multiple channels. Currently, Geoffrey is a Principal Engineer at General UI, a Seattle-based software development consultancy. Specialties: Python, React, TypeScript, Node.js, JavaScript, Solutions Architecture, Microsoft Azure, Google Cloud Platform (GCP), Amazon Web Services (AWS), REST API creation, SQL, NoSQL, Full-Stack development.
Geoffrey Roth’s Current Industry Self Employed
Geoffrey
Roth’s Prior Industry
Recordmedia
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Context Integration
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Organic
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Medianet
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Rga
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Poke
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Steady
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Self Employed
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General Ui
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Genui
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Work Experience

Self Employed
Principal Software Engineer
Sat Jul 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Genui
Principal Engineer
Sun Jan 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jul 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
General Ui
Consulting Architect / FTE Manager
Wed Aug 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Self Employed
Independent Technical Team Lead / Senior Full Stack Developer
Fri Jan 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Aug 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Steady
Technical Team Lead / Solutions Architect
Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Dec 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Poke
Freelance Senior Developer
Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
Rga
Freelance Senior Developer / Team Lead
Sat Jan 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Sep 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
Medianet
Senior Developer / Designer, Team Lead
Thu Jan 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)
Organic
Freelance Senior Developer
Tue Jan 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time)
Context Integration
Creative Director
Fri Jan 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time)
Recordmedia
Designer / Developer
Thu Jan 01 1998 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time)