
Gerard Florendo
Accomplished data & performance-driven marketing professional with over 12 years of success and expertise in e-commerce, focused on... | Los Angeles, California, United States
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Gerard Florendo’s Emails ge****@fo****.com
Gerard Florendo’s Phone Numbers No phone number available.
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Gerard Florendo’s Location Los Angeles, California, United States
Gerard Florendo’s Expertise Accomplished data & performance-driven marketing professional with over 12 years of success and expertise in e-commerce, focused on B2C, developing systematic multi-channel & customer-centric strategies. Excel in delivering high ROI while growing customer acquisition and LTV, utilizing cost effective technologies, and increasing revenue streams through system optimization and audience targeting. Recognized for strengths in integrating cross-functional applications; built on common data, tools and processes. * Optimized multi-million budget across multi-channel digital marketing campaigns, achieving an average of 900% ROAS. * Managed overall channel strategy and execution across a range of partners. * Developed testing & personalization strategies, based on accurate analytics data segmentations, for conversion optimization. * Continually leveraged new tools and industry best practices to ensure peak performance
Gerard Florendo’s Current Industry Omax Health
Gerard
Florendo’s Prior Industry
Robinsons Maymeier And Frank
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Blg Online Stores
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Blue Lava
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Incognito Presents
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Right Start Acquisition
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Walt Disney Parks And Resorts Online
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Guess
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Forever 21
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Acton
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Dcxg
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Omax Health
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Work Experience

Omax Health
Sr. Online Marketing Manager
Sat Jul 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Dec 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Guess
Sr. Manager, eCommerce Marketing & Web Analytics
Wed Apr 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Mar 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Dcxg
Founder
Sun Mar 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Mar 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Acton
Consultant, eCommerce Marketing
Mon Dec 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Mar 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Forever 21
Manager, Online Marketing & Web Analytics
Mon Apr 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Oct 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Guess
Senior E-Commerce Marketing Analyst
Sun May 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Mar 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Walt Disney Parks And Resorts Online
Search Engine Marketing Analyst
Tue Dec 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun May 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Right Start Acquisition
Online Marketing Manager
Tue Jul 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Mar 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
Incognito Presents
Co-Founder
Tue May 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Blue Lava
Senior Marketing Analyst
Fri Jul 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jul 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
Blg Online Stores
Internet Marketing Analyst
Wed Sep 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jul 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)
Robinsons Maymeier And Frank
Project Automation / Time & Attendance Analyst
Thu May 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Aug 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time)
Robinsons Maymeier And Frank
Collections Representative
Wed May 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu May 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time)