
Greg Robertson
If you're out to Do Something Great, I can help by positioning your brands and telling your stories... | Greater Boston, Greater Boston, United States
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Greg Robertson’s Emails gr****@po****.com
Greg Robertson’s Phone Numbers 1617803****
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Greg Robertson’s Location Greater Boston, Greater Boston, United States
Greg Robertson’s Expertise If you're out to Do Something Great, I can help by positioning your brands and telling your stories with experienced copywriting, genuine branding, conceptual advertising, organic SEO, graphic design, and digital marketing. Recently, my work has included: • Brand-enriching Copywriting with organic SEO structuring that helped lift a global company's aerospace, clean propulsion, C4ISR, & defense technology search results for 6 straight years. • A new digital marketing ad campaign + web/landing page content for a HeadStart near Boston. • New brand position & design, website, SEO, and digital ads for Boston health care center. • Quadrupled response for non-profit LIHEAP & VITA programs via branding, web, & digital ads. • Helped a B2B industrial company reignite its sales via brand position, logo, website, & SEO. My media-agnostic approach gets results, from Print, Digital, Radio, and TV to Outdoor, Direct, Collateral, and Social Media. I develop problem-solving creative solutions that help major brands, non-profits, start-ups, and other businesses Do Great Things. That includes as Creative Lead on work for BAE Systems, Blue Cross, Logitech, PepsiCo, AT&T, SelfHelp, Jack Daniels, Washington Gas, Virgin, Bowditch & Dewey Attorneys, Big Sister Association, and others. Before founding PowerFlite, my ad agency experience included big shops – BBDO, Y&R, DMB&B – and small funky ones, where I created concepts and copy, guided creatives, and developed new business. Category experience: Aerospace • Automotive • Biotech • Consumer Packaged Goods (CPG) • Cyber Security • Renewable Technologies • Defense • Energy • Health Care, Senior Living • Law Firms • Non-Profits • Financial Services • Retail • Real Estate I excel at making complex topics easy for non-technical audiences to understand and adopt, like Autonomous Technologies, Cyber Resilience, C4ISR, Electric & Hybrid Propulsion Tech, Genomic Medicine, Geospatial Tech, Agile IRT, EO/IR Sensors, GaN Chips, Avionics, EW, SIGINT, Early Phase Trials, Alzheimer's, and more. I've also developed product launches for Jack Daniels, Mott's, Blue Cross, Photomedics, Fidelity, BirdsEye, Michelin, Dannon, Unilever, and others. Along the way, I've interviewed and profiled 28 Olympic athletes, John Wooden, Alan Rachins, Dr. Katz, and dozens of corporate leaders, Subject Matter Experts, and more. Wrote scripts for Tracey Ullman, George Carlin, Jonathan Winters, and others. Radio+TV ads with Tracey Ullman, Shaquille O'Neal, Sara Gilbert, etc. Go to www.powerflitebrand.com and let's Do Something Great together.
Greg Robertson’s Current Industry Merge
Greg
Robertson’s Prior Industry
Bbdo Worldwide
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Bomstein Agency
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Young And Rubicam
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Publicis
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Ryan Partnership
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Digitas North America
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Powerflite Communications
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Mrm
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Blue Cross Blue Shield Of Massachusetts
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R And D Advertising
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Merge
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Work Experience

Merge
Creative Partner | Brand Consultant (PowerFlite Client)
Sat Feb 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Dec 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time)
R And D Advertising
Creative Director | Brand Advisor (PowerFlite Client)
Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time)
Blue Cross Blue Shield Of Massachusetts
Senior Advertising & Brand Advisor (PowerFlite Client)
Sat Feb 01 1997 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Dec 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time)
Mrm
Creative Consultant (PowerFlite Client)
Sun Oct 01 1995 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 1997 00:00:00 GMT+0000 (Coordinated Universal Time)
Powerflite Communications
Chief Creative Officer | Storyteller | Brander
Fri Sep 01 1995 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Digitas North America
Website Concepts + Copywriting
Wed Mar 01 1995 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Oct 01 1995 00:00:00 GMT+0000 (Coordinated Universal Time)
Ryan Partnership
Creative Director
Tue Oct 01 1991 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon May 01 1995 00:00:00 GMT+0000 (Coordinated Universal Time)
Publicis
Associate Creative Director | Copywriter
Sat Jun 01 1991 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Oct 01 1991 00:00:00 GMT+0000 (Coordinated Universal Time)
Young And Rubicam
Senior Copywriter
Mon Jan 01 1990 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jun 01 1991 00:00:00 GMT+0000 (Coordinated Universal Time)
Bomstein Agency
Senior Copywriter | Associate Creative Director | Broadcast Producer
Fri May 01 1987 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 1990 00:00:00 GMT+0000 (Coordinated Universal Time)
Bbdo Worldwide
Copywriter
Fri Jul 01 1983 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Apr 01 1987 00:00:00 GMT+0000 (Coordinated Universal Time)