
Gregory Hornback
My relentless drive helps companies make more informed decisions by carefully listening to customers and zeroing in on... | Denver, Denver, United States
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Gregory Hornback’s Emails gh****@co****.com
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Gregory Hornback’s Location Denver, Denver, United States
Gregory Hornback’s Expertise My relentless drive helps companies make more informed decisions by carefully listening to customers and zeroing in on key consumer perceptions. My passion for consumer insights was affirmed at a leading Denver market research, evaluation, and strategic consulting firm called Corona Insights. Working at Corona for three years, I developed and fine-tuned my feedback gathering and analysis knowledge, skills, and abilities, spanning quantitative and qualitative methodologies. In addition, I acquired knowledge and perspective of the bigger organizational picture from my work assisting with strategic planning. Combined, these formed the base of my expertise upon which I build my career. Driven by my interest in helping companies understand their customers and utilize their feedback to inform and drive decisions, I joined DigitalGlobe, the leading provider of commercial satellite imagery, as an analyst for the Voice of the Customer program. I had two key responsibilities. The first was helping build out the VoC program, which included managing the survey and close-the-loop platform Medallia, identifying and pursuing new ways of gathering customer feedback, performing ad hoc analyses, and helping garner support across the company. The second was analyzing feedback, identifying and pursuing action items, working collaboratively with teams across the company. Doing so not only began the process of using customer feedback to drive business decisions but also cultivated a customer-centric culture. Currently, I work for Colonial Life, a leader in the supplemental insurance industry as a Customer Research Manager. Initially hired as a Senior Customer Experience Research Analyst, I was given the opportunity to lead the Voice of the Customer program. Managing a small team and building a VoC program from scratch has meant working with teams and stakeholders across the organization to plan, build, and deploy touchpoint surveys, along with relationship surveying and ad hoc research. Ultimately, the VoC program seeks to help inform new development, identify areas of opportunity, understand the impact of new deployments or changes, and help drive a deeper understanding of persistency.
Gregory Hornback’s Current Industry The Standard
Gregory
Hornback’s Prior Industry
Folletts Purdue West Bookstore
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Purdue University
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Angies List
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Corona Insights
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Digitalglobe
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Unum
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The Standard
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Work Experience

The Standard
CX Research Analyst
Sat May 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Unum
CX (Research) Manager - Unum Group
Tue Sep 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat May 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Unum
Customer Research Manager - Colonial Life
Thu Aug 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Sep 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Unum
Senior Customer Experience Research Analyst - Colonial Life
Wed May 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Aug 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Digitalglobe
Voice of the Customer Analyst
Wed Aug 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Feb 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Corona Insights
Senior Associate
Mon Jan 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Aug 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Corona Insights
Associate
Sat Aug 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Purdue University
Graduate Teaching Assistant
Fri Aug 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri May 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Angies List
Product Intern
Sun Jun 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Aug 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Purdue University
Research Assistant
Thu Aug 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu May 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Purdue University
Service Worker
Wed May 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Aug 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Folletts Purdue West Bookstore
Customer Service
Fri Apr 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed May 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)