Ibtissam Mkhanet ibtissam.mkhanet@pmi.com & | -Strategic & Operational Management of a consumer good brand on marketing & business aspects: follow the life cycle of the brand and the performance of its SKUs. Development of the brand strategy & implementation of the marketing the annual business plan, recommendations for feeding the innovation plan of the brand & its implementation & coordination with the Trade Marketing on the execution of the marketing actions. Conducting competitive intelligence & benchmarking for trends’ follow up, reporting & post evaluation of actions carried out, monitoring of cross-functional projects related to the brand (studies & market research, tools of sales support, coordination with the communication & packaging agency (management of the different interfaces of the projects & their achievements). Precise budget management of the brand & the administrative operations of the Marketing Department.

Ibtissam Mkhanet

-Strategic & Operational Management of a consumer good brand on marketing & business aspects: follow ...

Morocco, Morocco, United States

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Ibtissam Mkhanet’s Emails [email protected]

Ibtissam Mkhanet’s Phone Numbers No phone number available.

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Ibtissam Mkhanet’s Location Morocco, Morocco, United States

Ibtissam Mkhanet’s Expertise -Strategic & Operational Management of a consumer good brand on marketing & business aspects: follow the life cycle of the brand and the performance of its SKUs. Development of the brand strategy & implementation of the marketing the annual business plan, recommendations for feeding the innovation plan of the brand & its implementation & coordination with the Trade Marketing on the execution of the marketing actions. Conducting competitive intelligence & benchmarking for trends’ follow up, reporting & post evaluation of actions carried out, monitoring of cross-functional projects related to the brand (studies & market research, tools of sales support, coordination with the communication & packaging agency (management of the different interfaces of the projects & their achievements). Precise budget management of the brand & the administrative operations of the Marketing Department.

Ibtissam Mkhanet’s Current Industry Philip Morris International

Ibtissam Mkhanet’s Prior Industry
Philip Morris International | Citi Bank | Les Eaux Minerales Doulmes

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Work Experience

Philip Morris International

RRP BRAND MARKETING MANAGER MAGHREB

Sat May 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Present

Philip Morris International

Portfolio Strategy Manager Maghreb

Tue Jan 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat May 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)

Philip Morris International

Senior Brand Manger

Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Dec 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)

Les Eaux Minerales Doulmes

Brand Manager

Sun Jan 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Aug 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)

Citi Bank

Relationship Support

Thu Sep 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Dec 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)

Philip Morris International

Rrp Brand Marketing Manager Maghreb

— Present

Skills

Languages

FAQ About Ibtissam Mkhanet

Ibtissam Mkhanet is located at
Morocco, Morocco, United States

Ibtissam Mkhanet is a
-Strategic & Operational Management of a consumer good brand on marketing & business aspects: follow the life cycle of the brand and the performance of its SKUs. Development of the brand strategy & implementation of the marketing the annual business plan, recommendations for feeding the innovation plan of the brand & its implementation & coordination with the Trade Marketing on the execution of the marketing actions. Conducting competitive intelligence & benchmarking for trends’ follow up, reporting & post evaluation of actions carried out, monitoring of cross-functional projects related to the brand (studies & market research, tools of sales support, coordination with the communication & packaging agency (management of the different interfaces of the projects & their achievements). Precise budget management of the brand & the administrative operations of the Marketing Department. Philip Morris International

Ibtissam Mkhanet currently works in the
Philip Morris International

Ibtissam Mkhanet specializes in
-Strategic & Operational Management of a consumer good brand on marketing & business aspects: follow the life cycle of the brand and the performance of its SKUs. Development of the brand strategy & implementation of the marketing the annual business plan, recommendations for feeding the innovation plan of the brand & its implementation & coordination with the Trade Marketing on the execution of the marketing actions. Conducting competitive intelligence & benchmarking for trends’ follow up, reporting & post evaluation of actions carried out, monitoring of cross-functional projects related to the brand (studies & market research, tools of sales support, coordination with the communication & packaging agency (management of the different interfaces of the projects & their achievements). Precise budget management of the brand & the administrative operations of the Marketing Department.

Ibtissam Mkhanet speaks the following languages:
No languages available.

Ibtissam Mkhanet has prior experience in the following industries:
Philip Morris International , Philip Morris International , Les Eaux Minerales Doulmes , Citi Bank

Ibtissam Mkhanet has the following professional experience:
Philip Morris International , Philip Morris International , Philip Morris International , Les Eaux Minerales Doulmes , Citi Bank , Philip Morris International .