
Jacqueline Crane
An accomplished, energised and results-driven senior strategic communications and marketing leader, with a demonstrated history working across advocacy... | Melbourne, Victoria, Australia
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Jacqueline Crane’s Emails ja****@ju****.vic
Jacqueline Crane’s Phone Numbers No phone number available.
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Jacqueline Crane’s Location Melbourne, Victoria, Australia
Jacqueline Crane’s Expertise An accomplished, energised and results-driven senior strategic communications and marketing leader, with a demonstrated history working across advocacy and high profile integrated marketing and communication portfolios and brands, steering organisations through sustained growth and the digital maturity trajectory for 20+ years. My diverse and extensive experience across commercial (publisher, agency and client), government and higher education spheres has given me a deep understanding of the evolving digital landscape. This breadth of expertise has also afforded me the opportunity of viewing complex business challenges through a variety of lenses. I am passionate about delivering successful, outcome-driven solutions for my clients and stakeholders. The progressive and innovative nature of the digital space is exciting, rewarding and constantly evolving and I’m driven to contribute to the continued rapid, exciting growth of this industry. In Victorian government, I led major transformation projects and high profile strategic communication and marketing initiatives with a focus on digital best practice and community engagement to improve interactions and outcomes. I have worked across digital media, strategy and transformation for key clients across higher education, retail, insurance and FMCG and cross-government stakeholders and agencies such as: Department of Justice and Community Safety (DJCS), Department of Premier and Cabinet (DPC), Family Safety Victoria (FSV), Victorian Responsible Gambling Foundation (VRGF), Victoria Police (VicPol), Emergency Services. I have directly experienced the evolution of the digital industry from its inception, including the role technology has played in innovation to transform, educate and influence businesses and consumers to adopt a new way of thinking. I established and led the successful Melbourne business of the Australian division of Dentsu (formerly Mitchells/Havas Media) digital agency, Media Contacts. Key strengths and specialties: Digital strategy development/design and execution; strategic communication and marketing; community advocacy strategy and delivery; senior leadership of high-performing, agile teams; digital transformation; driving digital acquisition strategies; crisis communications; customer experience; complex stakeholder engagement; UX; community consultation, digital media, display advertising (digital planning, video, benchmarking, ad ops, analytics, measurement and insight), governance, SEO and branded content solutions.
Jacqueline Crane’s Current Industry Consultant
Jacqueline
Crane’s Prior Industry
Rea
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Nine
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Media Contacts
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Vrch Viva Royal Childrens Hospital
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Tequila
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Department Of Justice And Community Safety Victoria
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Family Safety Victoria
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Consultant
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Work Experience

Consultant
Strategic Communication and Engagement, Marketing and Digital Strategy Advisor
Thu Aug 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Family Safety Victoria
Head of Digital Strategy, Communication and Digital Engagement
Mon Oct 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Aug 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Department Of Justice And Community Safety Victoria
General Manager, Digital Strategy and Engagement
Sun Apr 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Feb 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Department Of Justice And Community Safety Victoria
Manager, Online Strategy and Communication
Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Apr 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Tequila
Senior Digital Strategist
Fri Aug 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Mar 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
Vrch Viva Royal Childrens Hospital
Board Member and Fundraising Volunteer
Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Media Contacts
General Manager, Melbourne
Mon May 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jul 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
Nine
ninemsn Campaign Manager
Sat Mar 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Apr 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)
Rea
Ad Traffic Manager
Thu Feb 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Feb 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time)