
Janice Yip
I am an adept storyteller and am numerically literate with over 15 years of expertise in driving business... | Montreal, Montreal, Canada
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Janice Yipโs Emails ja****@ma****.mcgill
Janice Yipโs Phone Numbers No phone number available.
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Janice Yipโs Location Montreal, Montreal, Canada
Janice Yipโs Expertise I am an adept storyteller and am numerically literate with over 15 years of expertise in driving business growth through strategic initiatives and in leveraging digital platforms. Career summary: ๐น Growth strategies (15 years): innovated full-funnel marketing plans for CPG, manufacturing and retail brands ๐น Digital transformation (15 years): introduced and elevated digital platforms and campaigns for 3 global organisations ๐น Leadership (8 years): experience with being head of a department and in being part of an executive member team ๐น Lifelong learner: For example, 2 years of using AI to optimize customer targeting + personalisation, content creation, customer service and ad targeting Areas of expertise: ๐ธ Customer insight + experience: profiling, audience-based targeting, customer voice, customer journey mapping ๐ธ Storytelling: brand management, content marketing, social, SEO ๐ธ Digital Marketing + Platforms: CRM + automation, online advertising, email marketing, e-commerce ๐ธ Sales Support: sales pipeline management, lead generation Recent certifications: โฆ Northern University: AI-Driven Digital Marketing โฆ KU Leuven: AI in Healthcare
Janice Yipโs Current Industry Vision
Janice
Yipโs Prior Industry
Media Experts
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Filippa K
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Bombardier Business Aircraft
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Bombardier
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Aimia
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Pierre Fabre
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Taiga Motors
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Vision
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Work Experience

Vision
Director of Marketing, Brand and Communications
Wed May 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time) โ Present
Taiga Motors
Director of Marketing, Growth and Customer Experience
Sat Jan 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) โ Fri Sep 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Pierre Fabre
Director of Marketing, Digital and Brand Communications
Wed Jun 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) โ Wed Sep 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Aimia
Manager, CRM and Customer Lifecycle Marketing
Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) โ Fri Jan 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Bombardier
Advisor, Digital Marketing
Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) โ Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Bombardier Business Aircraft
Brand and Product Manager + Digital Lead
Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) โ Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Filippa K
Brand Manager, US & Canada
Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) โ Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Media Experts
Online Media Specialist
Sat Jan 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) โ Sun Jan 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)