Jeantine Rakotondramanana jeantine.rakotondramanana@urw.com & | Passionate about Customer-centric Strategy. Proven track records in deploying major Customer-facing programs, with Branding and Business values approach. Expert of direct-to-customer touchpoints - digital, offline & hybrid channels (own, earned, paid); Strong experience in international environments and in teams' development. > Key achievements . Customer engagement & experience strategy . Digital and Omnichannel marketing plan . Loyalty program (earn/burn model, BP, go-to market plan) . Digital content strategy (Brand's assets & personalization) . Digital & mobile mediatisation (audience definition, formats and media) . CRM Campaigns tool implementation . E-Reputation & Customer Advocacy strategy . Data base modelling & mapping . Customer knowledge & insights > Technical skills : . Channels (Programmatic, Search, Social, CRM, DOOH) . Campaign management tools (SalesForce, IBM) . Customer Advocacy & Reputation platforms . Conversational AI Messaging and CtoC platforms . Social Listening and Publishing (organic & paid) . CMS (Drupal, Sitecore) . Mobile Wallet & Web push platforms . Web user path & A/B test solutions

Jeantine Rakotondramanana

Passionate about Customer-centric Strategy. Proven track records in deploying major Customer-facing programs, with Branding and Business values approach. Expert of...

France

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Jeantine Rakotondramanana’s Emails [email protected]

Jeantine Rakotondramanana’s Phone Numbers No phone number available.

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Jeantine Rakotondramanana’s Location France

Jeantine Rakotondramanana’s Expertise Passionate about Customer-centric Strategy. Proven track records in deploying major Customer-facing programs, with Branding and Business values approach. Expert of direct-to-customer touchpoints - digital, offline & hybrid channels (own, earned, paid); Strong experience in international environments and in teams' development. > Key achievements . Customer engagement & experience strategy . Digital and Omnichannel marketing plan . Loyalty program (earn/burn model, BP, go-to market plan) . Digital content strategy (Brand's assets & personalization) . Digital & mobile mediatisation (audience definition, formats and media) . CRM Campaigns tool implementation . E-Reputation & Customer Advocacy strategy . Data base modelling & mapping . Customer knowledge & insights > Technical skills : . Channels (Programmatic, Search, Social, CRM, DOOH) . Campaign management tools (SalesForce, IBM) . Customer Advocacy & Reputation platforms . Conversational AI Messaging and CtoC platforms . Social Listening and Publishing (organic & paid) . CMS (Drupal, Sitecore) . Mobile Wallet & Web push platforms . Web user path & A/B test solutions

Jeantine Rakotondramanana’s Current Industry Unibail Rodamco Westfield

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Work Experience

Unibail Rodamco Westfield

Group Director of Customer Engagement | CRM | Loyalty | Digital Media

Sat Feb 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Present

Thomas Cook

Head of CRM & Marketing Clients | Thomas Cook

Sun Jan 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)

Louvre Hotels

CRM Manager - Digital

Sat Jan 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)

Meura

Account Manager

Tue Jan 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)

Clicn Go

Account Executive

Thu Nov 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Apr 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)

Wunderman

New Business Director Assistant

Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jun 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)

Skills

Languages

FAQ About Jeantine Rakotondramanana

Jeantine Rakotondramanana is located at
France

Jeantine Rakotondramanana is a
Passionate about Customer-centric Strategy. Proven track records in deploying major Customer-facing programs, with Branding and Business values approach. Expert of direct-to-customer touchpoints - digital, offline & hybrid channels (own, earned, paid); Strong experience in international environments and in teams' development. > Key achievements . Customer engagement & experience strategy . Digital and Omnichannel marketing plan . Loyalty program (earn/burn model, BP, go-to market plan) . Digital content strategy (Brand's assets & personalization) . Digital & mobile mediatisation (audience definition, formats and media) . CRM Campaigns tool implementation . E-Reputation & Customer Advocacy strategy . Data base modelling & mapping . Customer knowledge & insights > Technical skills : . Channels (Programmatic, Search, Social, CRM, DOOH) . Campaign management tools (SalesForce, IBM) . Customer Advocacy & Reputation platforms . Conversational AI Messaging and CtoC platforms . Social Listening and Publishing (organic & paid) . CMS (Drupal, Sitecore) . Mobile Wallet & Web push platforms . Web user path & A/B test solutions Unibail Rodamco Westfield

Jeantine Rakotondramanana currently works in the
Unibail Rodamco Westfield

Jeantine Rakotondramanana specializes in
Passionate about Customer-centric Strategy. Proven track records in deploying major Customer-facing programs, with Branding and Business values approach. Expert of direct-to-customer touchpoints - digital, offline & hybrid channels (own, earned, paid); Strong experience in international environments and in teams' development. > Key achievements . Customer engagement & experience strategy . Digital and Omnichannel marketing plan . Loyalty program (earn/burn model, BP, go-to market plan) . Digital content strategy (Brand's assets & personalization) . Digital & mobile mediatisation (audience definition, formats and media) . CRM Campaigns tool implementation . E-Reputation & Customer Advocacy strategy . Data base modelling & mapping . Customer knowledge & insights > Technical skills : . Channels (Programmatic, Search, Social, CRM, DOOH) . Campaign management tools (SalesForce, IBM) . Customer Advocacy & Reputation platforms . Conversational AI Messaging and CtoC platforms . Social Listening and Publishing (organic & paid) . CMS (Drupal, Sitecore) . Mobile Wallet & Web push platforms . Web user path & A/B test solutions

Jeantine Rakotondramanana speaks the following languages:
No languages available.

Jeantine Rakotondramanana has prior experience in the following industries:
Thomas Cook , Louvre Hotels , Meura , Clicn Go , Wunderman

Jeantine Rakotondramanana has the following professional experience:
Unibail Rodamco Westfield , Thomas Cook , Louvre Hotels , Meura , Clicn Go , Wunderman .