
Jenna Hickey
Consulting to Network TEN to scope out experiential event activations for a television series. Services included analysis and... | Melbourne, Melbourne, Australia
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Jenna Hickey’s Location Melbourne, Melbourne, Australia
Jenna Hickey’s Expertise Consulting to Network TEN to scope out experiential event activations for a television series. Services included analysis and due diligence of all experiential brand activation options, presentation of budget options, risk management and visitor experience analysis in multiple markets around Australia.• Management of the event’s premium Sponsorship Portfolio to deliver event sponsorship and brand activations. • Activation of experiential features onsite at the event and management of delivery of the features. • Management of select satellite events, sponsorship deliverables and consumer experience.Delivery of the Restaurant Australia campaign as part of the Australian Tourism Exchange (ATE) - Australia’s largest annual travel and tourism business-to-business event. This event brings together Australia’s tourism industry in a forum to showcase their products directly to tourism wholesalers and retailers from around the world. Key Responsibilities: - Delivery of Restaurant Australia, one of Tourism Australia's key campaigns, across multiple events including the Australian Tourism Exchange (ATE15) event. - Delivery of various launches, dinners and events in the lead up to, and at the ATE15. - Management of a Restaurant Australia promotion as part of ATE15 including multiple food and beverage offerings within this event. - Working with all State and Territory Organisations (STO's) to deliver daily Restaurant Australia activity at the ATE15. - Work with the Event Partnership and Communications departments to develop promotional communications for ATE15. - Working with the Design team to develop Restaurant Australia collateral, communications and dressings for all events. - Sourcing, negotiating and managing a variety of Australian produce suppliers to deliver the Restaurant Australia activity. - Management of an large number of internal and external departments and stakeholders. - Management of multiple budgets.Site Coordinator, including bump-in, event management and bump-out for the following events: - Langham MasterClass – The Outdoor Essentials: A new addition to the Langham MasterClass with an outdoor masterclass dedicated to outdoor cooking with Paul Wilson and George Calombaris. - World's Longest Lunch presented by Bank of Melbourne: 530-metre-long table with over 1,500 guests dining on a three course meal created by Shane Delia and Adriano Zumbo. - Breakfast Around the Tan Presented by Diabetes Australia – Vic: Progressive breakfast around the Botanical Gardens with family friendly activities.Senior Account Manager for Taste of Sydney 2017 • Management of part of the event’s Sponsorship Portfolio to deliver event sponsorship accounts • Overseeing experiential activations, hands on cooking masterclasses, food cooking demonstrations, wine paring activations, blogger events and events that involve sponsorship accounts Brands included Lurpak, Meat and Livestock Australia, Food Network, Tourism India, The Wine Associates Senior Account Manager for Margaret River Gourmet Escape 2016 • Management of the event’s premium Sponsorship Portfolio to deliver event sponsorship accounts • Overseeing experiential activations and events that involve sponsorship accounts • Overseeing satellite events and consumer experiences that involve sponsorship accounts • Delivery of the following sponsorship accounts: Audi Singapore Airlines Crown Towers Pricewaterhouse Coopers (PwC) Lurpak Senior Account Manager for Taste of Melbourne 2015 • Management of part of the event’s Sponsorship Portfolio to deliver event sponsorship accounts • Overseeing experiential activations, hands on cooking masterclasses, food cooking demonstrations, wine paring activations, blogger events and events that involve sponsorship accounts Brands included Tourism South Africa, Meat and Livestock Australia, Tourism India, and management of all Restaurants on site Onsite management for Margaret River Gourmet Escape 2015 • Management of the following events on site: Stokehouse Aboard Kimberley Quest II, Sunset, Beats & Bites, Porteno Pop-Up At Colonial Brewery. Consulting, end-to-end project management, on site operations and event solutions for the following brands: - Network TEN - Australian Open - Australian Grand Prix - IMG - Margaret River Gourmet Escape 2015 and 2016, Taste of Sydney, Taste of Melbourne - Tourism Australia - Restaurant Australia campaign, Australia Tourism Exchange, Investment events - Parks Victoria - Statewide conference - Melbourne Food and Wine Festival - N3 Financial - Networking Events - Australian Conservation Foundation - Roadshow around Australia - Pinpoint Finance - social media account management - Thetford Australia networking events - Indimax Productions. - Managing a portfolio of corporate partners and sponsors - Delivering key activation activities, sponsorship exposure and corporate hospitality - Facilitation of operational processes i.e safety and insurance, accreditation, infrastructure ordering and planning - Influencing client retention through dedicated servicing of sponsor and corporate accounts. Management of Eastern Plaza activation in the lead up and during the Australian Open including all events, stakeholder and sponsor activations. Key Responsibilities: - Project management of the Eastern Plaza area development and activation - Sponsorship management - Stakeholder and inter-departmental management and communications - Development and negotiation of content - Site management of build including supplier and contractor negotiations and management from design, implementation and bump out - Development and management of entertainment schedule - Talent and Tennis Legend management - On-site activation including program and visitor management - Management of a large team on site to deliver event - Budget management. Project Management of the Good Food & Wine Shows in Melbourne, Sydney, Perth and Brisbane(approx. 110,000 visitors nationally). Key Responsibilities: • Feature and project management including talent, content, staffing, logistics etc within established time, cost and quality parameters • Budget management and reporting • National volunteer program management including recruitment and management of volunteer team for all Shows (approx. 80 volunteers per event day, approx. 900 shifts filled nationally) • Development of proposals and business development documentation • Sponsorship management - management of a large portfolio of sponsors and key partners • Identifying contra sponsorship opportunities and negotiating contra deals including hotel accommodation, food and beverage ingredients, cooking equipment, furniture, cooking appliances etc to bring costs down. • Management of App from design to implementation • Website management • Building and managing relationships and networks with stakeholders Key Characteristics: • Ability to remain calm while working to tight deadlines and managing multiple requests for support from team • Works well autonomously, has strong initiative, is a self-starter coupled with a ‘can-do’ attitude • Superior standards of customer service and support • Sound negotiation and influencing skills • Display high level judgement and decision making ability. • Project management of a range of commercial and government construction projects through all stages of the project lifecycle; • Coordination of consultants and stakeholders through strategic development and planning, detailed time cost and quality management to achieve client objectives and meticulous stakeholder management at all stages of the project lifecycle; • Design phase, holding a tender for the Head Contractor, resolution of site issues, program/time management, budget monitoring; • Site inspections to ensure works are progressing as detailed and to a high standard. • Solely created and executed over 15 Business Development events in 12 months; • Management of projects and events from end to end including all time, cost and quality parameters; Select Project Examples: • Australia Post national capitol works budget (approx. $60M-$120M per annum); • 636 St Kilda Road – $6M refurbishment project; • 90 Collins Street – $7M multi-level refurbishment project; • Qantas – consulting to Property Development department and coordinating national capitol works program. Accomplishments: • Successful delivery of events and projects; • Maintaining a high level of client satisfaction; • Excellent stakeholder communication and management; • Development of relationships with contractors and clients to ensure the smooth delivery of projects. • Development of the BD and networking events for Savills PM that were proven to be effective in winning a high level of business for the company;. Job Responsibilities: • Assisting the Event Manager to prepare and run a variety of events within the hotel; • Assisting with the production of an event from pre-event preparation, meet and greet the client, set up, liaising with the kitchen, running the event, pack down and post event evaluation; • Managing a small team within the event to deliver each even as required by the client. Accomplishments: • Providing timely responses to all clients and guests; • Ensuring all client and guest requests are fulfilled; • Providing event management support and able to be flexible and fulfil all requirements. Select Event Examples: • A range of events including (but not limited to) weddings; • AFL football clubs catering and events; • Corporate dinners/events; • Award ceremonies.Job Responsibilities: • Management of a range of events from weddings to corporate conferences; • Work with a client from concept through to implementation of the event and post event evaluation; • Maintain a high level of stakeholder engagement at all stages of the event; • Close management of a team to deliver each event; • Work in all departments of the hotel to gain an overall understanding of the management of a hotel. • Highest point of responsibility in this 4 star hotel during every shift I attended; • Managing a team to ensure the hotel is run at the highest standards; • Ensure supreme customer service is achieved at all times; Accomplishments: • A wealth of experience was developed in all areas of the hotel, particularly in managing a range of events from weddings to corporate conferences. Whilst working in the events department I achieved a solid understanding of all aspects of events including: o Client liaison and strategy development; o Managing long lead items to ensure all event requirements are met; o Ensuring each event is delivered on time and within budget; o Applying innovative solutions to ensure the client’s event vision is met. • Development of a Food and Beverage sales handbook tailored for Rydges Hotels that was distributed in all Rydges Hotels nationwide; • Received a high level of positive customer feedback ensuring repeat business for Rydges; • Monitoring room rates and staffing levels to ensure an optimum level of revenue and allowing for accurate forecasting of the hotel budget. Event Examples: • Commonwealth Games – Glasgow team management throughout the duration of the Melbourne Commonwealth Games including a closing ceremony event with over 500 attendees; • Weddings; • Large business development events; • Corporate conferences;.
Jenna Hickey’s Current Industry Network Ten
Jenna
Hickey’s Prior Industry
Rydges Hotels & Resorts
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Savills Project Management
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Melbourne Parkview Hotel
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Diversified Exhibitions Australia
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Andiamo Projects
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Tennis Australia
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Melbourne Food and Wine Festival
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Tourism Australia
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Brand Events Australia | IMG Culinary
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Brand Events
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Australian Grand Prix Corporation
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Network Ten
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Work Experience

Network Ten
Contractor - Project Manager (Experiential Events)
Thu Dec 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Feb 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Australian Grand Prix Corporation
Contractor - Activations Executive
Fri Jan 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Apr 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Brand Events Australia | IMG Culinary
Contractor - Senior Account Manager
Thu Oct 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Brand Events
Contractor - Senior Account Manager (Taste of Melbourne and Margaret River Gourmet Escape)
Thu Oct 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Dec 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Tourism Australia
Contractor - Event Project Manager
Sun Mar 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Aug 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Melbourne Food and Wine Festival
Contractor Site Coordinator – Outdoor Essentials, World's Longest Lunch, Breakfast Around The Tan
Sun Feb 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Mar 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Andiamo Projects
Founder
Mon Dec 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Tennis Australia
Contractor - Project Manager for Australian Open
Mon Dec 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Feb 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Diversified Exhibitions Australia
Assistant Project Manager - Good Food & Wine Show
Mon Oct 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Dec 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Melbourne Parkview Hotel
Event Production Assistant
Tue Feb 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue May 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Savills Project Management
Assistant Project Manager
Tue Jul 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Oct 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Rydges Hotels & Resorts
Manager on Duty / Corporate Cadet
Wed Feb 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jun 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)