
Jerusha Jaitapker
Equal parts innovative and nimble yet seasoned and pragmatic, I’m a senior-level brand practitioner based out of Raleigh-Durham,... | Raleigh, North Carolina, United States
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Jerusha Jaitapker’s Emails j.****@aj****.systems
Jerusha Jaitapker’s Phone Numbers No phone number available.
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Jerusha Jaitapker’s Location Raleigh, North Carolina, United States
Jerusha Jaitapker’s Expertise Equal parts innovative and nimble yet seasoned and pragmatic, I’m a senior-level brand practitioner based out of Raleigh-Durham, North Carolina. I lead brand and creative teams with gusto, impart brand passion to employees, and bring a healthy dose of optimism and good humor to every project I take on. I also have a deep love for naming initiatives (brands, products, programs, events), tagline development, and crafting effective creative briefs. I have applied my skills over the last 25+ years to an array of brand and creative initiatives across diverse industries including SaaS (fintech and edtech), hotels/hospitality, residential construction, consumer tech advertising, F&B/QSR, non-profits, HR, and wellness. This experience spans B2B, B2C, and DTC businesses. When it comes to team leadership, my mantra has always been “We’re a human machine”. As a people manager, I appreciate the opportunity to contribute to another's career path and strive to add value by sharing knowledge, coordinating growth opportunities, and providing candid feedback. Remote Pro: Since 2010, I've successfully managed teams and agencies remotely, proudly fostering long-standing relationships while also making and nurturing new connections. Fan Of & Advocate For: The unconventional professional path. I've lived it and am all the better for it. Favorite Quotes: "A brand is a person's gut feeling about a product, service, or organization.” – Marty Neumeier "You cannot not communicate." – Paul Watzlawick "Wear gratitude like a cloak and it will feed every corner of your life." – Rumi
Jerusha Jaitapker’s Current Industry Insightsoftware
Jerusha
Jaitapker’s Prior Industry
Choice Homes
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Ryland Homes
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Wall Homes
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La Quinta By Wyndham
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Wyndham Hotels And Resorts
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Jerusha Lane
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Interact Of Wake
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Relias
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Insightsoftware
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Work Experience

Insightsoftware
Director, Brand Marketing and Creative (A.I. Committee Member)
Wed Sep 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Insightsoftware
Senior Manager, Corporate Marketing
Sun Nov 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Aug 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Relias
Manager, Brand & Communications (Head of Brand | Global Liaison)
Wed Jan 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Nov 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Interact Of Wake
Development Officer & Grant Writer
Fri Mar 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Jerusha Lane
Consultant
Tue Jan 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Wyndham Hotels And Resorts
Sr. Consultant , Owner & Franchise Communications (Integration & Change Mgmt)
Sat Dec 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Mar 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
La Quinta By Wyndham
Manager, Brand Marketing (US & LatAm. Acq Wyndham Hotels & Resorts 2018)
Sat Nov 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Nov 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Wall Homes
Director, Marketing & Advertising
Sat Oct 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Nov 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
Ryland Homes
Regional Manager, Marketing
Sun May 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Sep 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)
Choice Homes
Regional Manager, Marketing & Advertising
Sat Jun 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun May 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)
Choice Homes
Manager, Marketing & Advertising
Wed Aug 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jun 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time)