
Joan Demercado
A marketer with a customer centric mindset who develops and implements marketing strategies programs across multiple channels. My... | New York City Metropolitan Area, New York City Metropolitan Area, United States
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Joan Demercado’s Emails jo****@re****.co
Joan Demercado’s Phone Numbers No phone number available.
Social Media
Joan Demercado’s Location New York City Metropolitan Area, New York City Metropolitan Area, United States
Joan Demercado’s Expertise A marketer with a customer centric mindset who develops and implements marketing strategies programs across multiple channels. My entrepreneurial spirit and wisdom execute marketing programs/campaigns in complex and dynamic environments, which drive profitable results. My easy going persona cultivates partnerships that foster a team environment to deliver the best in class collaborative effort. Build partnerships that create value and drive results in directing the development and implementation of cost-effective marketing strategies and programs. Drive business results through highly effective integrated marketing campaigns, communications and engagement built on customer insight. Articulate an authentic and compelling strategic plan across B2C and B2B digital marketing initiatives. Partner cross-functionally and contribute to the segmentation strategy for execution. Actively engage with key stakeholders throughout the organization including technology, legal, compliance, risk, field communications, and other corporate marketing teams to drive key business initiatives. An accomplished and focused Marketing Champion with a strong and diverse set of skills and experiences in the financial services industry. Developed and implemented marketing programs that generated revenue in excess of forecasted. Increased online penetration and consumer credit card utilization. Specialties: Digital/Traditional Marketing Integrated Channel Marketing Acquisition / ECM B2C and B2B Product Marketing Project Management Marketing Communication Collaborator/Partnership Client/Customer Relationship Management Team Building Strategic Planning Campaign Planning and Implementation AB Testing Web Analytics
Joan Demercado’s Current Industry Citi
Joan
Demercado’s Prior Industry
Citi
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Citigroup
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<other>
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Other
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Verisk
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Work Experience

Citi
VP, Multi Relationship Customer Strategy Manager
Tue Mar 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Verisk
Project Management
Sun Apr 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Feb 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Other
Freelance Marketing Consultant
Thu Dec 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Mar 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Citi
Digital Marketing Manager - Consultant
Wed Apr 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Oct 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
<other>
Consultant
Mon Mar 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Mar 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Citigroup
VP Program Manager
Thu Apr 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Mar 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
Citi
AVP Product Manager
Mon Jan 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time)