Joe Layton

FAQ About Joe Layton

• What is Joe Layton's address?

  Joe Layton is located at
  Los Angeles, California, United States

• What is Joe Layton's job title?

  Joe Layton is a
  ✦ RESULTS DRIVEN SR. EXECUTIVE LEADER: MARKET ACCESS, PAYER MARKETING, PRICING & CONTRACTING Dynamic, innovative Market Access, Payer Marketing, Pricing & Contracting Executive Leader with 15 years of demonstrated success with: Amgen, Genentech, AbbVie, ZS Associates, Sight Sciences, and Iveric Bio. Consistent track record of successfully launching new innovative medicines and blockbuster brands driving precision strategies at all stages of the product life cycle that align with corporate objectives. Highly respected for collaborative spirit in leading and mentoring individuals and building teams from the ground up for successful product launches. Therapeutic experience: Oncology, Cardiology, Rare Disease, Neurology, Infectious Disease, Ophthalmology VALUE PROPOSITION • Spearhead strategies that broadened patient access and reimbursement, securing key formulary inclusions and maximizing therapeutic potential. • Create and launch support initiatives to overcome access challenges, improving outcomes and loyalty. • Forge and maintain alliances with commercial and government payers, delivering payer-centric marketing strategies that enhanced product positioning. • Lead the successful market introduction of blockbuster products, coordinating teams to ensure market dominance. SELECT ACHIEVEMENTS • Spearheaded the strategy, analysis, and implementation of the Izervay launch, exceeding the first year's access goals in 4 months of launch >90% covered lives while managing a 1.2 M budget. • Devised Payer Engagement Strategy with Evidence Generation Team analyzing deep data to address payer barriers to access, achieving no rebates offered. • Devised innovative contracting strategies for Buy and Bill medications and medical devices, exceeding coverage objectives by >30%, achieving 90M in sales. • Led U.S. & Global teams in pipeline pricing models, value proposition development, and contracting strategy projects in Oncology, Cardiovascular, Opthalmology, and Infectious Disease. • Managed strategy and P&L for a 3B portfolio, using data-driven strategies to exceed 2019 forecasts by 250M and improve 2020-2023 outlook by 550M. Iveric Bio

• What industry does Joe Layton currently work in?

  Joe Layton currently works in the
  Iveric Bio

• What is Joe Layton's area of expertise?

  Joe Layton specializes in
  ✦ RESULTS DRIVEN SR. EXECUTIVE LEADER: MARKET ACCESS, PAYER MARKETING, PRICING & CONTRACTING Dynamic, innovative Market Access, Payer Marketing, Pricing & Contracting Executive Leader with 15 years of demonstrated success with: Amgen, Genentech, AbbVie, ZS Associates, Sight Sciences, and Iveric Bio. Consistent track record of successfully launching new innovative medicines and blockbuster brands driving precision strategies at all stages of the product life cycle that align with corporate objectives. Highly respected for collaborative spirit in leading and mentoring individuals and building teams from the ground up for successful product launches. Therapeutic experience: Oncology, Cardiology, Rare Disease, Neurology, Infectious Disease, Ophthalmology VALUE PROPOSITION • Spearhead strategies that broadened patient access and reimbursement, securing key formulary inclusions and maximizing therapeutic potential. • Create and launch support initiatives to overcome access challenges, improving outcomes and loyalty. • Forge and maintain alliances with commercial and government payers, delivering payer-centric marketing strategies that enhanced product positioning. • Lead the successful market introduction of blockbuster products, coordinating teams to ensure market dominance. SELECT ACHIEVEMENTS • Spearheaded the strategy, analysis, and implementation of the Izervay launch, exceeding the first year's access goals in 4 months of launch >90% covered lives while managing a 1.2 M budget. • Devised Payer Engagement Strategy with Evidence Generation Team analyzing deep data to address payer barriers to access, achieving no rebates offered. • Devised innovative contracting strategies for Buy and Bill medications and medical devices, exceeding coverage objectives by >30%, achieving 90M in sales. • Led U.S. & Global teams in pipeline pricing models, value proposition development, and contracting strategy projects in Oncology, Cardiovascular, Opthalmology, and Infectious Disease. • Managed strategy and P&L for a 3B portfolio, using data-driven strategies to exceed 2019 forecasts by 250M and improve 2020-2023 outlook by 550M.

• Which languages does Joe Layton speak? 

  Joe Layton speaks the following languages:
  No languages available.

• Which industries has Joe Layton previously worked in?   

  Joe Layton has prior experience in the following industries:
  Sight Sciences , Abbvie , Zs , Amgen , Genentech , Genentech , Genentech , City Of La Canada Flintridge , Thomas Properties , Deloitte , La Canada Unified School District

• What is Joe Layton’s work experience?  

  Joe Layton has the following professional experience:
  Iveric Bio , Sight Sciences , Abbvie , Zs , Amgen , University Of Southern California , Genentech , Genentech , Genentech , City Of La Canada Flintridge , Thomas Properties , Deloitte , La Canada Unified School District .

• How can I find Joe Layton on LinkedIn?  

  You can view Joe Layton’s
  LinkedIn profile at LinkedIn URL.

• What are Joe Layton’s work email addresses?  

  Joe Layton’s work email addresses are
  [email protected] .

• What company does Joe Layton work for?  

  Joe Layton works at
  Iveric Bio