
Joel Rubinson
I view myself as an agent of change for marketing and marketing research practice, helping clients and colleagues... | Huntington Station, New York, United States
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Joel Rubinson’s Emails jo****@ny****.edu
Joel Rubinson’s Phone Numbers 1212443****
Social Media
Joel Rubinson’s Location Huntington Station, New York, United States
Joel Rubinson’s Expertise I view myself as an agent of change for marketing and marketing research practice, helping clients and colleagues to embrace a new model of marketing success in a digital, social, and mobile age. I consult with marketers, research organizations, digital media companies, shopper insights teams, big data tech firms, and provide expert testimony on legal cases involving brand, shopper and digital/social media value questions. Some important assignments: --redesigning global brand tracking systems to include digital and social data --working with a leader to offer cross-media optimization based on a big data, consumer-centered approach --changing media planning to a path to purchase framework for large media company ---incorporating social media into a more effective marketing mix modeling approach --Conducting the largest analysis ever (4 billion records) or sharing patterns that is now part of a leading media agency's approach to finding the fit between a marketer and publisher --Creating a new approach to segmentation around need-state moments --Created NYU's first MBA course on social media for brand managers Honored and gratified that my blogs and slideshare presos have now generated over 150,000 pageviews since starting Rubinson Partners, Inc.
Joel Rubinson’s Current Industry New York University
Joel
Rubinson’s Prior Industry
Unilever
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The Npd
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Vivaldi Partners
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Synovate
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The Advertising Research Foundation
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Rubinson Partners
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New York University
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Work Experience

New York University
Adjunct Professor
Sat Jan 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Rubinson Partners
President
Sun Aug 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
The Advertising Research Foundation
Chief Research Officer
Sat Mar 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Aug 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Synovate
SVP Advanced solutions
Sun Jan 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Mar 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
Vivaldi Partners
Managing Director, advanced Research
Thu Jan 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)
The Npd
Chief Research Officer
Mon Jan 01 1979 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time)
Unilever
Senior Manager
Thu Jan 01 1976 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 1979 00:00:00 GMT+0000 (Coordinated Universal Time)